Top Ecommerce Startups in 2024

Nav is democratizing small business financing. In other words, we give small business owners access and control. Yes, this challenges the norm, but it means working with curious, purpose driven, dedicated, and inquisitively smart people who push themselves, our company and the community to the next level (and every level after that). We are the people behind the tech. And when it’s good, we look for better. We don’t over think the value we bring nor spend time trying to revamp mantras. We also do not come up with some crafty way to tell you who we are and what we offer. We are Nav! Here, you’ll gain a wealth of experience, learn the tricks of the trade, and work with winners. All companies say people are connected to their mission but in our case our mission and our people are one – it is a way of being not just a cause you are committed to. And since 2013, Nav has holistically and organically developed its own ideology because Nav can only be Nav. At Nav, we celebrate what makes our employees unique because the businesses we serve are progressively diverse and distinctly original. Navericks are diverse, side hustlers, immigrants, veterans, queer, and we push generational boundaries. We are college dropouts, PhDs, special needs parents, allies, pet owners and community leaders. Navericks are human. We are committed to upholding a safe, supportive environment where everyone matters. We are committed to making a better future for all of us. We have created a workplace where people of all backgrounds can express their identities authentically. To put it simply we want you to be proud to be you. Competitive Pay. Company Ownership. Unlimited Vacation. Benefits Day One. 6 Weeks Paid Parental Leave. Work From Anywhere (yes we were distributed before it was cool). Flexible Work Arrangements. Free Telehealth and Telemental Health For All Employees. Employee Networking and Events. Community Network Groups (women’s, PRIDE, culture). Meaningful Perks and Rewards.

OpenStore is out to invent the future of e-commerce. We want to build the future cross-industry home for small digital brands. We aim to not just buy up, improve, and heavily invest in upcoming DTC companies but use that growing network of high-quality brands to build an entirely new approach to the entire online shopping landscape. This is a joint-venture between Founder's Fund (Keith Rabois) and Atomic (Jack Abraham).

Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We are dedicated to creating a brand that speaks to a healthy, clean, and no B.S. lifestyle. We’re not about pseudoscience, half-truths or health fads. We are simple, effective and backed by real science. Welcome to your new daily Ritual.

WHO WE ARE: Yotpo is the leading eCommerce marketing platform that helps thousands of forward-thinking brands like Rebecca Minkoff, Patagonia, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for Loyalty & Referrals, SMS Marketing, Reviews and Visual UGC, empowering brands to save time and create smarter, higher-converting customer experiences. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Tel Aviv, Yoqneam, Sofia and Australia. More information can be found at yotpo.com. OUR MISSION: To make eCommerce marketing smarter for brands, captivating for shoppers. BRAND PROMISE: Innovation at the speed of eCommerce, giving brands the competitive edge to win over customers, every time.

EcoCart is a leading climate technology application for online retailers. We partner with brands to meet their sustainability goals by identifying opportunities to reduce their carbon footprint throughout their supply chain and business operations. Where greenhouse gas emissions are unavoidable we partner with certified carbon offset projects. By helping ecommerce businesses tell their sustainability story we boost trust, prevent greenwashing, and offset unavoidable greenhouse gas emissions.

WareIQ is an eCommerce fulfillment & shipping company, backed by Y-Combinator, that allows online brands in India to offer next-day delivery to their customers. We do this by helping brands store inventory closer to their customers using our platform connected to a nationwide network of fulfillment centers and last-mile couriers - billed entirely on usage We work with leading retail & eCommerce brands in India across the industry verticals and have been a market leader in the eCommerce fulfillment space in India. We're backed by prominent VC funds and supply chain leaders like Y Combinator, Funders Club, Flexport, Soma Cap, Pioneer Fund, and Elmes VP. Our leadership team comes from Delhivery & Pitney Bowes with credentials from prestigious tech institutes.

Parabola is the spreadsheet alternative where you combine the data running throughout your company and create automated processes. Pull in data from any source you can imagine—from scattered spreadsheets and tools, to emails and PDFs—and build logic that replicates the manual work you do every day. Create solutions for the problems you’ve always wanted to solve, and make your work more shareable and impactful along the way.

Zenlytic is a self-serve analytics tool that answers “Why.” It helps e-commerce companies deeply understand the drivers of their conversion and retention: Find the needles in the haystacks - Any BI tool can tell you that the add-to-cart rate decreased by 7% last week. Zenlytic explains why. Self-serve that works - Ask questions in natural language. Cohort users. Calculate user journeys. Or ask “Why?” - each in one click. Single-source-of-truth - Our metrics-first approach ensures that everyone is looking at the same definition of churn rate across the organization

Topsort is the leading AI and Auction-based retail media global company, transforming retailers and marketplaces into top ad networks on par with industry giants. Through seamless integration, Topsort provides a comprehensive Bidless™ retail media tech stack featuring highly flexible API tools, an industry-leading privacy-safe clean room with robust online and in-store attribution, and a transparent ad network for streamlined media buying across multiple ad networks. In just three years since launch, Topsort has raised $38 million in funding from investors like Pear Ventures, Quiet Capital, FJ Labs, and Upload Ventures.

Given today’s hyper-efficient online shopping experiences, it’s natural to ask if brick-and-mortar businesses are now obsolete. We created Upside to level the playing field. Consumers use our app for everyday purchases, merchants use our platform to earn more profit without changing their business models, and as a result the offline world is made more efficient. And, it makes a difference for our communities. Our advisor, Hal Varian, developed an economic theory that is the bedrock of our model. His theory says if we know what a customer has done historically, and we know what that customer needs right now, we can design a personalized offering that maximizes the customer’s purchasing power, the merchant’s profitability, & societal value overall. At Upside, we do just that. We use real data to understand user behavior and generate personalized cash-back offers to motivate customers to buy more, more often--for millions of users and thousands of businesses across the country.