Top Dietary Supplements Startups in 2026

Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We are dedicated to creating a brand that speaks to a healthy, clean, and no B.S. lifestyle. We’re not about pseudoscience, half-truths or health fads. We are simple, effective and backed by real science. Welcome to your new daily Ritual.

O POSITIV is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We’ve created the first-ever PMS gummy vitamin, FLO Vitamins, to make periods and the symptoms that come with them more tolerable. FLO is formulated from time-tested herbs and vitamins, natural flavors, and not much else. We’ve got no time for that “time of the month” and even less time for sketchy ingredients. Because we believe personal health should be effortless and intentional. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are an early-stage startup gaining serious traction (check us out in Forbes’ top trends in women’s health), with a strong brand presence and some amazing advisors. We’re growing quickly, and we’ll give you the opportunity to do the same. O Positiv opositiv.com FLO Vitamins flovitamins.com Our squad of PMS-kicking ingredients flovitamins.com/pages/ingredients Customer reviews flovitamins.com/pages/reviews

The Honest Company, a leading healthy lifestyle brand, is committed to creating products that are effective, safe, delightful, accessible, and responsible. In pursuit of its mission to empower people to live a healthy and happy life, The Honest Company's portfolio of 150 products address the ever-growing category needs of baby, personal care, home care, vitamins & supplements, and gear. As a mission-driven company and trusted resource, Honest provides education, support, and inspiration to its community of members. It was launched in 2012 and now has a presence across the U.S. and Canada at HONEST.com and in over 3,500 retail locations. Through its social goodness platform, Honest invests in building healthy, safe families. The Honest Company is privately held and headquartered in Santa Monica, California.

We make modern nutrition for modern lifestyles, from nootropics to keto diet to intermittent fasting and beyond. We are constantly researching and expanding the world of health into new verticals, ideas, and boundary breaking products. Our products go beyond products, they involve lifestyle & habit upgrades that help you become a better, healthier version of yourself. We strive for a minimalist simplicity to provide only the best quality products. Each and every ingredient we use is there for a reason. We are open and transparent, because the more a customer knows about what's in an H.V.M.N. product, the more they'll like it.

We don’t produce any products that we wouldn’t want to take ourselves. Physician’s Choice only sources the highest quality ingredients from around the world, while utilizing advancements in extraction technology to ensure the highest possible potency in every botanical product.

Gaia Herbs, Inc. manufactures and sells medicinal herbs. The company offers single herbs, liquid herbal extracts, herbal teas, and Gaia organics; Gaia kids liquid extracts, oils, salves, and tonics; and kit programs that allow the client to cleanse and renew body. It sells its products through its own and other online stores; and retail stores. Gaia Herbs, Inc. was founded in 1986 and is headquartered in Brevard, North Carolina.

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