Top Dietary Supplements Startups in 2024

Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We are dedicated to creating a brand that speaks to a healthy, clean, and no B.S. lifestyle. We’re not about pseudoscience, half-truths or health fads. We are simple, effective and backed by real science. Welcome to your new daily Ritual.

The Honest Company, a leading healthy lifestyle brand, is committed to creating products that are effective, safe, delightful, accessible, and responsible. In pursuit of its mission to empower people to live a healthy and happy life, The Honest Company's portfolio of 150 products address the ever-growing category needs of baby, personal care, home care, vitamins & supplements, and gear. As a mission-driven company and trusted resource, Honest provides education, support, and inspiration to its community of members. It was launched in 2012 and now has a presence across the U.S. and Canada at HONEST.com and in over 3,500 retail locations. Through its social goodness platform, Honest invests in building healthy, safe families. The Honest Company is privately held and headquartered in Santa Monica, California.

We identify the most promising natural products to develop into life science products and services for metabolic health and longevity.

O POSITIV is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We’ve created the first-ever PMS gummy vitamin, FLO Vitamins, to make periods and the symptoms that come with them more tolerable. FLO is formulated from time-tested herbs and vitamins, natural flavors, and not much else. We’ve got no time for that “time of the month” and even less time for sketchy ingredients. Because we believe personal health should be effortless and intentional. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are an early-stage startup gaining serious traction (check us out in Forbes’ top trends in women’s health), with a strong brand presence and some amazing advisors. We’re growing quickly, and we’ll give you the opportunity to do the same. O Positiv opositiv.com FLO Vitamins flovitamins.com Our squad of PMS-kicking ingredients flovitamins.com/pages/ingredients Customer reviews flovitamins.com/pages/reviews

Founded by four renowned medical doctors committed to providing therapeutic alternatives to pharmaceutical drugs, MDbio provides medical-grade, patient-tested, plant-based medicines that are unique in the industry for their innovation, quality, and potency. Targeting ailments such as poor sleep, anxiety, pain, and weakened immune systems, MDbio products naturally restore the body’s balance to maximize overall health and wellbeing in patients. Our doctors rely on the latest in modern medical science, which also includes plant-based medicines, to guide our company and product formulations. We hold ourselves to the highest possible standards to create the most efficacious products on the market.

PIONEERING CUSTOM PURPOSED PROBIOTICS TARGETING SPECIFIC HEALTH RELATED ISSUES WITH ACTUAL RESULTS. Bactose is the first probiotic to actively produce excess lactase enzymes directly in the gut helping your body naturally digest lactose.

Citruslabs is a CRO (contract research organization) that conducts clinical trials and consumer perception studies on behalf of brands. We work with the leading cosmetics, skincare, supplement, and superfood brands to showcase that their products actually work and provide them with product claims to grow their business.