Top Financial Services Startups in 2024

YipitData is the leading market research firm for the disruptive economy and recently raised $475M from The Carlyle Group at a valuation of over $1B. We analyze billions of data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world’s largest investment funds and corporations depend on. We are one of Inc’s Best Workplaces - a fast-growing technology company with offices located in NYC (where we are based in), Hong Kong, and Shanghai, backed by The Carlyle Group and Norwest Venture Partners with a strong culture focused on mastery, ownership, and transparency.

At Guideline, our plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future with confidence. Listed on The Fintech 250 '17 - CBInsights cbinsights.com/research-fintech250

BlueVine is on a mission to empower small businesses with innovative banking* designed for them. Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. By combining industry-leading technology and security with our team's expertise and care, we help small businesses spend their time on what matters most—the next chapter of their business. Since 2013, we've provided small and medium-sized businesses with access to more than $5.4 billion in financing. As a top small business banking provider trusted by thousands of small business owners, we're proud to offer a full suite of tailored banking services, including a business checking account, line of credit, and invoice factoring. Headquartered in Redwood City, CA, and with offices in Salt Lake City, Jersey City, New Orleans, Tel Aviv, and Karmiel, we're hiring problem solvers and collaborators to help build a better financial future for small business owners. *BlueVine is a financial technology company, not a bank.

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Boost makes it simple for companies in any category – from leading technology brands to insurtech startups – to offer white-labeled digital insurance solutions to their customers. Boost’s partners can be live in a fraction of the time it takes with traditional insurance companies. Our infrastructure-as-a-service (IaaS) platform makes it simple to build into and monetize the insurance vertical by packaging all the back-end components needed to develop, launch, and manage a program including 'A'-rated paper, dedicated reinsurance capacity, claims admin, and automated compliance - all offered through our API-driven and proprietary policy administration system. Technically, we’re a fully licensed managing general agency. We’re just redefining what that means.

Lendbuzz provides auto loans for both american citizens, and internationals (f1, j1, l1, h-1b, o1, and other visa holders) who don't have a ssn or have a thin credit file. there is a short video about lendbuzz and building credit score in the u.s. you can apply and check your rates at any time, but in order to finalize the loan process we require information about the vehicle you are buying. once finalized, we send money directly to the dealer from whom you are buying your car, and the dealer will give you the keys to your new ride. all you'll need to do is drive away!

HOVER uses patented technology making it possible for anyone with a smartphone camera to create an interactive 3D model, complete with detailed measurements and powerful design features. The data produced is extremely valuable as it generates a single source of truth for the physical world allowing for more veracity throughout the home improvement and insurance processes. We’ve found an incredibly strong product-market fit across exterior home improvement, insurance, and financial services. What's the secret sauce? Computer vision and an exceptional culture. With our team of investors, including Google Ventures and Menlo Ventures, HOVER is committed to continuing our success and facilitating growth. We believe there is strength in diversity so we hire skilled and passionate people from a wide variety of backgrounds.

We’ve completely rebuilt the home buying process to be smarter and more joyful. We’ve transformed home buying into a customer-centric, streamlined digital experience. It’s a process that recognizes the individual, uses technology to save time and money, and brings together great mortgages with the most talented real estate agents in the industry. We’re doing it because we’ve been there and we believe home buyers deserve something better than the status quo. Tomo’s mission is to bring omotenashi to the home buying experience. Omotenashi is a Japanese principle of hospitality. It involves anticipating the customer’s needs and striving to meet them before the customer is even aware that they exist. It holds that service is a noble profession and that we should take pride in delivering it. As such, we strive to provide a once-in-a-lifetime experience to our customers, where we go to great lengths to ensure that every detail is memorable.

Most things these days are instant and on-demand, except the money you're working hardest for. At EarnIn, we’re reimagining the way money moves to empower every person’s potential. We believe your hard-earned pay should flow more freely to give you more options, wherever life takes you. It starts with access to your earnings as you work. We like to think of it as “everyday payday.” But it’s much more than that. It’s a first-of-its-kind financial hub plus a unique card built entirely around streamed earnings. It’s more of your money to spend, transfer, and save as you want — at the lowest possible cost. And it’s all moving at the speed of you to bring more possibilities for today and tomorrow. After all, you've earned it. EarnIn is a financial technology company, not a bank. The Deposit Account, Secured Account, and EarnIn Card are issued by Evolve Bank & Trust, Member FDIC. The EarnIn Card is issued pursuant to a license from Visa USA Inc. Mission: We’re reimagining the way money moves to empower every person’s potential. We believe your hard-earned pay should flow more freely to give you more options, wherever life takes you.

Plaid is focused on democratizing financial services through technology. We build beautiful consumer experiences, developer-friendly infrastructure, and intelligent tools that give everyone the ability to create Plaid is used by thousands of digital financial apps and services like Betterment, Expensify, Microsoft and Venmo, and by many of the largest banks to make it easy for consumers to connect their financial accounts with the apps and services they want to use. Plaid connects with over 11,000 financial institutions across the U.S, Canada and Europe. The company was founded in 2013 by Zach Perret and William Hockey and is headquartered in San Francisco, CA.