Top Retail Startups in 2025

At Mashgin, we are developing the future of checkout experiences. We aim to reduce the friction between customer desires and their ability to be on their way. Our ecosystem is anchored by the only 3D computer vision and deep learning based checkout system in the world. With customers across a wide spectrum of verticals including the NFL, MLB, and Aramark, our company and product adoption are growing at a rapid pace.

Using comScore verified, real-time data from 50 million first-party integrations with the world's most popular apps, inMarket identifies and engages consumers at every stage of the shopping cycle and creates exciting experiences that drive huge campaign ROI for the world’s top brands.

PiinPoint is changing the way organizations use location analytics around the world. Our solution enables businesses to find the best locations for expansion throughout the world and we do it in seconds. Our modern day SAAS solution is easy to use, always up to date, and far cheaper than any other solution. It delivers in depth analysis that can tell you exactly where your target market is, how many cars drive by a location, what commercial real estate is available and much more.

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

Thanx is a leading provider of digital guest engagement for offline businesses. Brick-and-mortar retailers, restaurants and malls are facing an unprecedented crisis in the aftermath of COVID-19; Thanx helps these businesses embrace digital purchasing, capture greater customer data, and take action on that information to personalize every interaction with their guests. Our proprietary integrations with credit card networks (e.g. Visa) provide the volume and accuracy of purchase data which sits at the core of every product we build.

MakerSights' SaaS platform unlocks the designers and merchandisers ability to hear directly from their customers before they spend hundreds of millions of dollars. Through our platform, brand partners rapidly measure customer appetite for future products and concepts. Our analytics platform identifies the styles, colors, and product attributes that appeal most to their customers, enabling brands to more effectively invest their time, efforts and capital toward delivering products their customers love.

Force Factor is a Boston-based vitamins and supplements brand working to improve global health for a better future. We develop, market, and sell science-backed nutritional solutions that help people around the world change their lives and unleash their potential. Whether for physical or mental performance, we have formulas for every goal.

Buck Mason is a modern American Brand founded in 2013 by Sasha Koehn and Erik Allen Ford, who were neighbors in Venice, California. At the heart of everything we do is the laid back California ethos of easy living, quality, and simplicity. We are classic. We look to past icons and interpret them with honesty and loyalty. We also look ahead and understand the modernity of future classics and the responsibility of our place amongst them. We champion anyone striving to be better and are honored when we can be a part of it. We claim simple truths and keep our promises. We truly have our customers’ best interests in mind, knowing damn well the value of a hard-earned dollar. We believe we will never be perfect but know that greatness lies in the search to be so. We make clothes. We love what we do. Initially, they set up shop in a 350 square foot garage off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Obsessed with quality, they worked closely with a local family factory to create small batch production runs, crafting each piece using old school manufacturing techniques combined with modern technology. Buck Mason makes fashion less complicated, building each piece to last beyond a single season. Each design is a riff on an iconic American staple, combining to make a useful and effortless wardrobe. Consistency in fit, fabric and quality guide this hands on approach. Much of the product is made in the USA, where you can often find Sasha and Erik on the factory floor.

The NewStore Mobile Retail Platform empowers brands to deliver an extraordinary end-to-end shopping experience for consumers. Built entirely from a mobile perspective, it integrates with existing ecommerce platforms such as Salesforce Commerce Cloud, SAP Hybris, Oracle ATG, and Magento. NewStore raises the omnichannel bar with one-touch purchase, scalable clienteling, and on-demand delivery — all optimized for the small screen. Founded by Stephan Schambach, creator of Demandware (now Salesforce Commerce Cloud), NewStore boosts conversion, promotes engagement, unifies online and offline, and modernizes fulfillment. NewStore is headquartered in Boston. For more information, visit newstore.com.

We collect, analyze, and rate product health & sustainability data for consumers, companies (food/cpg/grocery), and investors. Evaluated the dietary, health, & climate impacts of 360K+ products (and counting). Named by Google 1 of the 3 “Best Apps for Good”.