Top Retail Startups in 2026

At Mashgin, we are developing the future of checkout experiences. We aim to reduce the friction between customer desires and their ability to be on their way. Our ecosystem is anchored by the only 3D computer vision and deep learning based checkout system in the world. With customers across a wide spectrum of verticals including the NFL, MLB, and Aramark, our company and product adoption are growing at a rapid pace.

We are a marketing technology company that works with the fastest-growing retail brands to intelligently connect casual shoppers to the product and offers that transform them into lifetime customers. at bluecore we aim to effectively deliver campaigns through predictive data models that transform signal into automated action to connect your customers to unique offers, content and products. this enables you to deliver 2x the revenue in 1/4 of the time as other marketing platforms. our pricing is based on retailers’ focus on performance and driving consumer engagement, rather than incentivizing higher send volumes. the revenue model is unique.

Affirm is reinventing credit to make it more honest, transparent, and friendly. Our mission is simple: deliver honest financial products to improve lives. Started by PayPal co-founder Max Levchin, Affirm gives you the flexibility to buy now and make simple monthly payments for big purchases. Unlike traditional credit options, we show you exactly what you’ll owe up front: no penalty fees, no compounding interest. By letting you pay over time, Affirm is empowering consumers to advance their financial well-being.

Madison Reed (madison-reed.com) is an e-commerce start-up with a team of 180+ rock stars in San Francisco. We’re revolutionizing the $50B hair care market using technology (web, mobile, tablet, social) to radically innovate the user experience and business model. Madison Reed is headquartered in SF and backed by top-tier venture capital firms Norwest VP, True Ventures, Maveron and Shea Ventures.

Incode Technologies is an omnichannel biometric identity company that builds secure, top-rated solutions for frictionless banking, hospitality, and retail experiences. Incode sets a new standard in convenience and security in order to enhance customer experiences and build a global database of identities using the world’s fastest edge-facial recognition technology as recognized by the United States Department of Commerce’s National Institute of Standards and Technology (NIST). Incode’s anti-spoofing technology, LiveBeam, doesn’t require any user interaction and is the first passive facial liveness system in the world to achieve Level-1 certification for NIST iBeta Presentation Attack Detection (PAD) testing. The company’s web and mobile solutions are adopted globally for a variety of applications, including onboarding, identity & ID verification, and transactions by some of the world’s largest financial institutions, governments, and retailers. Founded in 2015 by a passionate serial-entrepreneur and a group of hard-working individuals, we seek out people from diverse backgrounds and encourage them to take risks and approach new challenges unconventionally. We believe brilliant minds have the power to do great things! We’re a fun-loving, goal-crushing team who are immensely proud to be part of a common goal: to map the identity of humankind. Headquartered in San Francisco, the company operates globally with additional offices in Latin America and Europe.

Buck Mason is a modern American Brand founded in 2013 by Sasha Koehn and Erik Allen Ford, who were neighbors in Venice, California. At the heart of everything we do is the laid back California ethos of easy living, quality, and simplicity. We are classic. We look to past icons and interpret them with honesty and loyalty. We also look ahead and understand the modernity of future classics and the responsibility of our place amongst them. We champion anyone striving to be better and are honored when we can be a part of it. We claim simple truths and keep our promises. We truly have our customers’ best interests in mind, knowing damn well the value of a hard-earned dollar. We believe we will never be perfect but know that greatness lies in the search to be so. We make clothes. We love what we do. Initially, they set up shop in a 350 square foot garage off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Obsessed with quality, they worked closely with a local family factory to create small batch production runs, crafting each piece using old school manufacturing techniques combined with modern technology. Buck Mason makes fashion less complicated, building each piece to last beyond a single season. Each design is a riff on an iconic American staple, combining to make a useful and effortless wardrobe. Consistency in fit, fabric and quality guide this hands on approach. Much of the product is made in the USA, where you can often find Sasha and Erik on the factory floor.

Using comScore verified, real-time data from 50 million first-party integrations with the world's most popular apps, inMarket identifies and engages consumers at every stage of the shopping cycle and creates exciting experiences that drive huge campaign ROI for the world’s top brands.

Honey is a fast-growing startup based in Los Angeles. Our online shopping platform offers users a smarter way to shop. Through a simple browser extension, we open up instant access to exclusive savings, deals, rewards and discovery, all powered by the collective knowledge of Honey’s community of online shoppers. We are helping millions save when they shop online, and we're hiring!

The NewStore Mobile Retail Platform empowers brands to deliver an extraordinary end-to-end shopping experience for consumers. Built entirely from a mobile perspective, it integrates with existing ecommerce platforms such as Salesforce Commerce Cloud, SAP Hybris, Oracle ATG, and Magento. NewStore raises the omnichannel bar with one-touch purchase, scalable clienteling, and on-demand delivery — all optimized for the small screen. Founded by Stephan Schambach, creator of Demandware (now Salesforce Commerce Cloud), NewStore boosts conversion, promotes engagement, unifies online and offline, and modernizes fulfillment. NewStore is headquartered in Boston. For more information, visit newstore.com.

One platform. One API. All Channels - from Pure-Play Webstore to Omnichannel infrastructure.