Top B2B Startups in 2027

One platform. One API. All Channels - from Pure-Play Webstore to Omnichannel infrastructure.

Wethos makes it easy to price, pitch, and get paid as a freelancer or small studio. Start with scope-of-work templates and pricing data from more than 100,000 freelancers, so you never have to question what to charge again. Turn your scope into a client-ready proposal in minutes, then invoice against that same scope so you get paid for every piece of work you deliver.

ToolJet is an AI platform that empowers teams to build and deploy internal tools in minutes - turning ideas into business applications faster than ever. With 35K+ stars on GitHub, we’re one of the most loved open source platforms in the developer community. We partner with industry leaders - from telecom giants, to financial institutions, to cutting-edge unicorns and startups across the globe. Our 50-member team works across the US and India, building at the intersection of AI and productivity. Backed by Microsoft’s M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we’re on a mission to redefine how businesses create software - faster, smarter, and more accessible for everyone.

James Monsees and Adam Bowen co-founded JUUL when they applied their background in product design to the challenge of finding a better alternative to smoking. They’d been smokers for many years, but they were increasingly dissatisfied with the health and social impacts of cigarettes. When they could find no attractive alternative to cigarettes, James and Adam recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. As smokers, they knew a viable alternative to cigarettes would have to offer a nicotine level found in no other alternative on the market. It would also have to invite its own ritual. The result was JUUL.

We believe every creator should be able to interact directly with their fans. Laylo allows creators to notify their fans the second they drop new content, merch, and events. We help creators build a direct relationship with their audience and drive more streams & sales for everything they release. Inside of the platform, creators have a CRM to connect with their fans forever in the future, build out landing pages for their new releases, and analytics to understand their audience. We work with some of the largest records labels, managers, brands, and creators in the world to bring fans and creators together.

CaptivateIQ is modernizing how businesses compensate their hardworking teams with an automated and flexible, no-code commissions solution. Pay people accurately and on time so they can be more productive. Share insights with sales leadership on which plans are growing the business. Minimize human-error and hours spent calculating commissions each month. We believe that hard work should be rewarded and that there's a smarter way to do that than with complicated spreadsheets. We partner with leading companies including Gong, Intercom, and Udemy to automate their commissions process and add transparency back. CaptivateIQ has raised over $63M from Accel, Sequoia Capital, Amity, S28, and YCombinator. We have over a hundred awesome team members and we're still growing. Join us on our journey to modernize the world of incentive compensation! - Series B with Accel and Sequoia: techcrunch.com/2021/04/07/captivateiq-raises-46m-for-its-no-code-sales-commis… - Video Demo: vimeo.com/454530462 - Career Page: captivateiq.com/careers - #1 Sales Commission Solution: captivateiq.com/blog/we-are-number-one-on-g2 - Our Story: captivateiq.com/blog/our-journey-to-modernize-commissions - LinkedIn: linkedin.com/company/captivateiq - Remote Life at CaptivateIQ: vimeo.com/517341199

Incode Technologies is an omnichannel biometric identity company that builds secure, top-rated solutions for frictionless banking, hospitality, and retail experiences. Incode sets a new standard in convenience and security in order to enhance customer experiences and build a global database of identities using the world’s fastest edge-facial recognition technology as recognized by the United States Department of Commerce’s National Institute of Standards and Technology (NIST). Incode’s anti-spoofing technology, LiveBeam, doesn’t require any user interaction and is the first passive facial liveness system in the world to achieve Level-1 certification for NIST iBeta Presentation Attack Detection (PAD) testing. The company’s web and mobile solutions are adopted globally for a variety of applications, including onboarding, identity & ID verification, and transactions by some of the world’s largest financial institutions, governments, and retailers. Founded in 2015 by a passionate serial-entrepreneur and a group of hard-working individuals, we seek out people from diverse backgrounds and encourage them to take risks and approach new challenges unconventionally. We believe brilliant minds have the power to do great things! We’re a fun-loving, goal-crushing team who are immensely proud to be part of a common goal: to map the identity of humankind. Headquartered in San Francisco, the company operates globally with additional offices in Latin America and Europe.

Podium exists to help local businesses win. Using Podium’s technology, local businesses are able to simplify the way they build their business and modernize the way they communicate with their customers – from collecting payments, facilitating online reviews, launching marketing campaigns, and much more. Our work and focus on local business and helping them to build thriving businesses has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000 (#13), and Fast Company’s World’s Most Innovative Companies. For more about our product, watch this video. Podium has a positive, inclusive, and supportive culture and was recently named one of Inc. Magazine’s Best Workplaces for 2021 (4 years in a row). We look for people who are curious, creative and are willing to do the work to be a little better every day. We also embody our company values in all that we do, which always starts with being Customer Obsessed, followed by Be a Founder, Zero Drama, and Enjoy the Ride.

Check is a payroll-as-a-service API that lets you embed payroll directly in your vertical SaaS, HR, or time-tracking platform. Our API abstracts away the complexities of running payroll: tax calculation, remittance, and filing, plus the movement of money between companies and employees. This enables companies to easily build fully integrated payroll products to offer to their customers. Check believes in a future where small business owners don’t have to think about payroll — it’ll simply be embedded in the platforms they already use to run their businesses. With the strong tailwinds of (1) the rise of vertical software and (2) the growth of embedded fin-tech at our back, Check is building the infrastructure to power that future, and ultimately we believe we’ll enable thousands of new platforms, millions of businesses, and hundreds of millions of workers.

In 2012, our five entrepreneurs asked themselves "why is it easier to get unbiased information about a $100 hotel room than a $100,000 piece of software?" The next day, we founded G2. We’ve published 3,006,600+ reviews that are helping millions of businesses make better buying decisions .We’ve raised $100M to change the way businesses research, buy, and manage their software and services. We serve every buyer and seller of tech and services in the world. We provide unique, authentic peer advice in real time. Our culture code is "PEAK", which stands for "Performance ", Entrepreneurship", "Authenticity", and "Kindness". By capturing our collective wisdom, we will make purchasing business technology as easy as buying consumer products.