Top Lifestyle Startups in 2024

Moda Operandi is an e-commerce platform for fashion discovery that connects consumers directly with established and emerging designers from around the world. Moda Operandi has a robust global network of physical showrooms and personal stylists, carries 1,000+ designers across women’s, men’s, fine jewelry, and home, and ships to more than 125 countries.

Powered by innovative technology that scales quality, we answer the always-changing needs of modern audiences, creators and marketers. Our wit, passion, and sharp commentary make Vox Media a keystone of modern media.

AMEERA MAKES MODEST WOMENSWEAR WITH AN EMPHASIS ON TIMELESS QUALITY, VERSATILITY, COMFORT AND SUSTAINABILITY.

James Monsees and Adam Bowen co-founded JUUL when they applied their background in product design to the challenge of finding a better alternative to smoking. They’d been smokers for many years, but they were increasingly dissatisfied with the health and social impacts of cigarettes. When they could find no attractive alternative to cigarettes, James and Adam recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. As smokers, they knew a viable alternative to cigarettes would have to offer a nicotine level found in no other alternative on the market. It would also have to invite its own ritual. The result was JUUL.

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē. The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable. We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores (with many more opening in 2022 and beyond!), our goal of keeping you comfortable has remained at the forefront. We take pride in our products and think you will, too: Our sheets, towels and more have received over 100,000 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.

The Honest Company, a leading healthy lifestyle brand, is committed to creating products that are effective, safe, delightful, accessible, and responsible. In pursuit of its mission to empower people to live a healthy and happy life, The Honest Company's portfolio of 150 products address the ever-growing category needs of baby, personal care, home care, vitamins & supplements, and gear. As a mission-driven company and trusted resource, Honest provides education, support, and inspiration to its community of members. It was launched in 2012 and now has a presence across the U.S. and Canada at HONEST.com and in over 3,500 retail locations. Through its social goodness platform, Honest invests in building healthy, safe families. The Honest Company is privately held and headquartered in Santa Monica, California.

Team of experts with track record of exits in media, lifestyle, and tech. Mobile and web beta platform meticulously constructed, and rigorously tested. AI-driven, social-centric, mobile-first lifestyle platform for the 121 million+ Amex audience.

Our mission is to equip everyone with authentic and personalized fitness training. At the heart of this mission is the workout recommendation system, which combines advanced ML with the users' exercise and workout history to personalize their next workout. Fitbod’s training algorithm understands your strength-training ability, studies your past workouts, and adapts to your available gym equipment.

Derived from the Latin word for bumblebee. Bees live in a hive and work together to make their world a better place. They're small, but their combined actions have a big impact on the world. We like that. That's why our mantra is bee better. We put this reminder inside each Bombas clothing item as a reminder that little improvements can add up to make a big difference, and that your purchase went towards directly helping someone in need. We set out to rethink a product that was an afterthought in the marketplace. Two years of research & development led to seven material improvements to the design, performance and comfort of the everyday sock. And we continue to innovate with each successive production run. Our #1 priority is your happiness. If your order somehow falls short of your expectations, reach out to our in-house Customer Happiness Team and we'll smooth things out. We're here for you.