Top Identity Startups in 2024

At Persona, we’re humanizing online identity. To us, this means making it easy for businesses to verify customers’ identities and offering a secure, streamlined, and personalized experience for each end-user. This helps businesses understand their customers. And most importantly, people know they are being treated as a unique person, not just another anonymous user. At Persona, what brings our team together is our desire to help our fellow teammates succeed and our motivation to make the internet a safer place. Funding: $217M in funding; Series C (Founders Fund, Index, Coatue, First Round) Offices: San Francisco (HQ), New York Team Size: 250 Website: withpersona.com Noteworthy Customers: OpenAI, AngelList, Etsy, LinkedIn, Twilio, Reddit, DoorDash, Coursera, Gusto, Square, Simple Health, Instacart LinkedIn: linkedin.com/company/persona-identities/life Glassdoor: glassdoor.com/Overview/Working-at-Persona-Identities-EI_IE4135645.11,29.htm

Pindrop® Protect provides a risk score and call intelligence to the call center in the first few seconds of each call. The risk score — along with the analysis of the caller’s voice, device, and behavior — is provided to the call center’s fraud analyst team for further investigation. Pindrop’s proprietary machine learning algorithms then use feedback from the investigation to maximize solution performance. Pindrop® Passport evaluates call center interactions in real-time to passively authenticate legitimate customers. Passport runs in the background of every call, combining patented Phoneprinting™ technology with proprietary Deep Voice™ biometrics to determine if a caller has the right device, voice, and behavior to access an account. Whether callers use voice or touch-tone interactions within the IVR — or opt to speak to an agent — Pindrop credentials follow customers across the lifecycle of each call.

Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold's Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth. Edge's industry-leading technology integrates with major Point of Sale (POS) systems enabling corporate and franchise teams to automate their customer feedback and sales competitions for thousands of locations. Edge equips operational managers to improve employee recognition with rewards for driving positive online reviews. We are headquartered in Sacramento and backed by investors like Mucker Capital, Jason Calacanis' Launch Accelerator, and Moneta Ventures to redefine how frontline employees earn and service brands win.

Smile ID is Africa's leading digital KYC provider and was founded to solve the specific challenges faced by companies trying to onboard users in unique African conditions. We have built proprietary machine learning algorithms and a technology platform to cater for all skin tones, entry level devices and users operating in low bandwidth environments. We pride ourselves on striking the right balance between stopping fraudulent transactions and reducing onboarding friction and have enabled some of the fastest-growing businesses across Africa to onboard at scale and in real-time, evidenced by performing over 100 million KYC checks to date. Our client base includes Zenith Bank, Stanbic IBTC, Flutterwave, Fairmoney, Binance, Uber, Bolt, Kuda Bank, Opay, Paystack, Luno, Yellowcard, iKhokha and hundreds more.

Traditional browsers run on blind trust. silo assumes zero trust by running the browser in the cloud. web code can’t be trusted. organizations know that every page view means risk to the business. we restore your trust in the web through isolation, control and audit of the browser. we execute all web code on our servers. we enable you to control the browser and govern use of the web, just like you would any enterprise solution.

We’re Mitek, a NASDAQ-listed global leader in mobile capture and digital identity verification solutions built on the latest advancements in AI and machine learning. Our Mobile Verify and Mobile Deposit products power and protect millions of identity evaluations and mobile deposits every day, around the world.

Our blockchain-enabled platform allows you to unlock the massive value locked away in your existing reputations. You can link any of your websites, for example Airbnb for your guest score or Upwork for your reviews as a gig worker. You are empowered to reveal these verified reputations, over and over again, instantly proving you are trustworthy as part of any application or signup process, for example to secure a tenancy agreement, a loan, or a job as an Upworker. We’ve built Reputationaire on a blockchain giving you ownership, security, privacy and control. Via your private trust vault, you and only you, have ownership of not only your data but more importantly the reputation that you've invested time carefully building. And you'll be able to take your reputation with you between services, so you'll never have to start from zero stars when joining a new service. We help overcome negative bias and lack of trust with the option to remain anonymous yet trusted.

ID.me lets you prove your identity and group affiliations online, and puts you in charge of how your personal information is shared. Our mission is to make the world a more trusted place by enabling transparent and efficient interactions between people and organizations.

Merit’s verified identity platform brings visibility, liquidity, and trust to people-data, giving organizations the clarity to make better-informed decisions, engage with individuals effectively, and pursue their mission efficiently. Merit works with trusted private, state, and municipal organizations to solve critical real-world problems in sectors such as workforce development, emergency services, licensing, education, and defense readiness. The COVID-19 crisis has transformed workforce development and emergency services, requiring states and municipalities to innovate and streamline critical services, such as reemployment and COVID-19 vaccination programs, using solutions like Merit. More than 1,400 organizations have sent 2.5 million+ merits, engaging 250,000+ active individuals – and the verified identity network grows daily.

3Box Labs is a crypto company focused on building protocols and tools for Web3 application development. We're inventors of Ceramic, the high-performance data layer for building real-time Web3 data applications. Ceramic enables user data sovereignty, multi-application data interoperability, and is used by the leading distributed web projects and protocols. Founded in 2018, 3Box Labs is a remote-first, globally-distributed team backed by world-class investors like USV, Multicoin, Placeholder, and many more.