Top Personal Finance Startups in 2027

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Hello, we're Cedar! Cedar is a patient payment and engagement platform that elevates the total patient experience beyond clinical care. Our technology improves the overall experience of patient billing and engagement, enabling healthcare providers to thrive in a rapidly changing environment while helping patients understand the cost of their care. Why Work with Us? Cedar offers the opportunity to work with a smart experienced team to solve an important problem that affects millions of patients annually as well as the chance to join a high-growth company at an early stage. We offer competitive pay, great healthcare and stock options, not to mention daily team lunch and unlimited snacks!

We started by providing smart, simple investing, without the high fees and account minimums associated with traditional investment management. We invest your money in a globally diversified portfolio of low-cost index funds, and our cutting-edge technology helps you earn the best possible return, while optimizing your tax bill. This means we do things like automatic rebalancing, dividend reinvesting, and tax loss harvesting — services that were only available to the ultra rich until now or that most people found too time-consuming and tedious to do on their own. Investing is just one part of your financial picture. So, we've introduced more ways to reach your goals and manage your money. High interest savings. Commission-free trading. And features — like automatically investing your spare change — that make it easier to save for your future. That's because we believe that everyone should have access to the tools they need to make smart financial choices.

Robinhood is on a mission to democratize our financial system. We believe it should work for everyone and not just a few. We offer commission-free trading in one, user-friendly platform. Since our public launch in 2015, we’ve enabled millions of people to participate in the markets, cementing us as one of the fastest-growing brokerage firm ever in terms of customer accounts. Robinhood has been recognized as a CNBC Disruptor 50 and the 11th Most Innovative Company in the World by Fast Company. Robinhood's products have won the Apple Design Award, the Google Material Design Award, Fast Company's Innovation by Design award, and many others.

Affirm is reinventing credit to make it more honest, transparent, and friendly. Our mission is simple: deliver honest financial products to improve lives. Started by PayPal co-founder Max Levchin, Affirm gives you the flexibility to buy now and make simple monthly payments for big purchases. Unlike traditional credit options, we show you exactly what you’ll owe up front: no penalty fees, no compounding interest. By letting you pay over time, Affirm is empowering consumers to advance their financial well-being.

Rocket Money (formerly known as Truebill) is a leading personal finance app with a mission to empower people to live their best financial lives. We offer our 3.4 million members a unique understanding of their finances and a suite of valuable services that save both time and money -- ultimately giving them a leg up on their financial journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals. We've saved our members $245 million and counting. In late 2021, we were acquired by Rocket Companies (NYSE: RKT) for $1.275 billion with the goal of creating a centralized destination for consumers to manage their entire financial lives. As paying premium members more than doubled year-over-year in July 2022, we announced our new name, Rocket Money. At Rocket Money, we believe we can do our best work operating as a team. We are committed to using our experience at work to support our own and each other's personal growth journeys. If you are someone who enjoys solving hard problems, likes collaborating and is passionate about our mission; let's talk. We hire from all industries and look for a diverse set of experiences in our talent. To see our open roles go to rocketmoney.com/careers. We're founded by successful veteran entrepreneurs and are backed by YCombinator, Social Capital, and other great investors.

Plum is powered by automation, and acts like an autopilot for your money. You sit at the controls, with smart spending analytics and budgeting tools to help you set your financial destination. Plum gets you there safely, so you don’t need to remember things like setting money aside, getting the best deal on household bills. Plum’s making your savings and investments work for you.. Our Mission: We’ve Imagined a world where people effortlessly manage their money without having to worry, or even think about it. A world where our users’ money has a brain that’s configured to automatically reach what is important to them. ...And here at Plum, we made it our mission to build that world... and we’re now ready to make it a reality for Plumsters. We welcome them to our reality! Where their money works for them, and their entire financial journey is easier by an autopilot, controlled by them.

Unison is a San Francisco-based company that is pioneering a smarter, better way to buy and own homes. We are a team of financial and real estate professionals who are committed to helping homebuyers get the home they want, and homeowners finance their life needs without adding debt. We are radical enablers of enlightened capitalism pioneering optimal homeownership for all.

Wealthfront is a nextgen banking service. We help you manage your money for both your short-term and long-term goals by providing a cash account with a top-of-market APY, best-in-class automated investment management, and free financial advice, anytime you want it. We entered into the banking space in a big way this year with the launch of our cash account that offers an interest rate 23x greater than the national average. We’ve been overwhelmed by the response and have grown nearly 100% this year already to manage nearly $20 billion in total client assets. Our ultimate vision is to optimize and automate all of our clients’ finances and build what we call Self-Driving Money™️. We want clients to be able to automatically deposit their paycheck into their Wealthfront account, and let us take care of the rest — paying their bills, topping off their emergency fund or 401(k), and investing the rest based on their specific goals and lifestyle.

Farther is the leading technology-centric wealth management firm – empowering expert advisors with cutting-edge technology to deliver an efficient, comprehensive, and elite client experience. The fastest-growing RIA in the country, Farther manages over $5b in assets across 100+ wealth managers and 5,000 clients. Join a team of people who care—about the work, about each other, and about building a generational financial institution that helps people achieve their goals.