Top Personal Finance Startups in 2024

At River, we are committed to building financial solutions that power a transparent and efficient global economic system made possible by Bitcoin. We have built leading Bitcoin brokerage, mining, and custody products to keep our clients ahead of the curve. We aim to bring premier Bitcoin solutions that offer our clients a full array of financial services.

DriveWealth is a financial technology firm pioneering embedded finance, fractional investing in US equities, and API-driven brokerage infrastructure. We’ve built patent-pending technology to fractionalize US equities and were the first to receive a license to do so in 2015. We help banks, fintechs, RIAs, and global brands build investing experiences in 153 countries. Some of our partners are Revolut, Hatch, MoneyLion, Stake, and Avenue.

Plum is powered by automation, and acts like an autopilot for your money. You sit at the controls, with smart spending analytics and budgeting tools to help you set your financial destination. Plum gets you there safely, so you don’t need to remember things like setting money aside, getting the best deal on household bills. Plum’s making your savings and investments work for you.. Our Mission: We’ve Imagined a world where people effortlessly manage their money without having to worry, or even think about it. A world where our users’ money has a brain that’s configured to automatically reach what is important to them. ...And here at Plum, we made it our mission to build that world... and we’re now ready to make it a reality for Plumsters. We welcome them to our reality! Where their money works for them, and their entire financial journey is easier by an autopilot, controlled by them.

MaxRewards makes personal finance more rewarding. We are on a mission to enrich the lives and finances of billions by unlocking the max potential of every financial decision. Today, the MaxRewards app helps people unlock the full value of their credit cards. We automatically activate hidden credit card offers & perks, reveal the best card for every purchase and provide the most comprehensive aggregation of credit card accounts. Our members earn, on average, over $1,200 in rewards and cash back every year! We raised a [$3M seed round](techcrunch.com/2021/09/10/maxrewards-banks-3m-to-reveal-best-payment-methods-…) from amazing venture firms and strategic angels last year and plan to raise our Series A later this year. We have over 125,000 members and are growing rapidly!

Farther is the leading technology-centric wealth management firm – combining expert advisors with cutting-edge technology to deliver an efficient, comprehensive, and elite client experience. Founded in 2019 and backed by top-tier venture capital firms, Farther caters to high-net-worth professionals who need a more holistic approach to managing their money. Farther’s mission is to guide the journey from aspiration to achievement. We’re the guide in our client’s journey through the perilous world of personal finance. Inaction, psychological pitfalls, nefarious salespeople, and inadequate products lurk around every corner. We use our experience and expertise to help our clients navigate their way through this world. As a guide, we’re there to provide our clients clarity in the face of confusion, comfort in anxiety, knowledge in inexperience. We have the toolkit needed to provide direction, clear paths, and overcome hurdles. From the start of their journey, our clients aspire to achieve a better future. What that looks like will vary: a place to call home, a business to make their passion, security in retirement, the financial freedom to travel the world. Whatever the dream is, it usually takes capital to make it real. We help our clients make the most out of their earnings so that they can build the capital to make it real. We believe access to the expert advice, practical tools, and excellent products that have historically been limited to the already wealthy can help. Providing these to our clients will give them the confidence and capabilities they need to reach the end of their journey, to solidify their dreams, to achieve their goals. Our mission is what keeps us going, as both a company and as individuals. It keeps us up at night. It fills us with excitement and a sense of purpose. It is what we’re working towards. For details on our disclosures, please reference the document linked on our website footer (farther.com).

TrueAccord is a category-defining company. We combine machine learning with a human-based approach to transform debt resolution and to get people on the path towards financial health. Every year, more than 70 million Americans have negative experiences dealing with debt. We are changing this by providing personalized digital experiences that guide lenders and consumers through this challenging financial process. With a world-class leadership team, passionate team members, and proprietary predictive models trained on years worth of transactional data, TrueAccord is well-positioned to deliver on a huge opportunity: helping millions of consumers to regain and keep their financial footing while lowering the cost of doing business for creditors across many industries.

Introducing the world’s first gift card for stock! For the first time ever, you can buy $25, $50, and $100 Stockpile gift cards off the gift card rack at stores like OfficeMax, K-Mart, Safeway, and ToysRUs, or send e-gifts up to $1000 from our website or mobile app. You can also buy fractional shares of stock for yourself, and soon, you’ll be able to redeem rewards points for stock and much more! Stockpile’s mission is to democratize stock ownership. 86% of the population has never had a chance to own stock because it’s intimidating and expensive, but it doesn’t have to be that way! We’ve broken down the barriers to stock ownership by building our own fractional shares platform and partnering with Fortune 500 companies to bring the stock market to you, whether you’re grocery shopping or doing your mobile banking. We’re also partnering with nonprofits to promote financial literacy and empowerment so anyone around the world, of any age or income level, can invest for their future.

At Northstar, we're making it easy for everyone to access affordable, personalized financial advice. We believe that financial wellness starts with a single paycheck. That's why we work with leading companies to provide 1-on-1 financial advisors and personal finance tools as an employee benefit. Northstar’s financial wellness program helps employees make the most of their total compensation and make financial decisions with confidence. Partnering directly with HR and Benefits teams, Northstar helps companies support their teams at scale through onboarding, open enrollment, equity events, and more. Our employer customers include Zoom, Snap, NerdWallet, Superhuman, Virgin Orbit, and more.

Flourish FI is a rewards and engagement platform for financial institutions. The company makes it easy for banks, credit unions, lenders and others to implement digital solutions that attract new consumers to financial services and drive meaningful financial actions. The Flourish FI platform enables its customers to drive new deposits, deepen relationships, and increase revenue. Founders: Pedro Moura, Jessica Eting