Top Personal Finance Startups in 2024

Fego.ai is an Open-Banking Product that empowers consumer-facing entities including Banks, NBFCs, Financial Institutions, Consumer Internet Companies to gather actionable, behavioural insights about their users from (aggregated) Banking & financial transactions and contextually engage their end-users in real-time via insightful and hyper-personalised financial experiences as part of their customer journeys.

CashRich is an intelligent and personalized mobile investment app for anyone seeking better ways to manage their money. It has been designed to grow users money by automating investment management process by using latest technologies such as machine learning. It provides an intuitive and easy-to-use user interface (almost like an Uber for investments). CashRich app provides personalised recommendations based on the user's profile and financial goals. CashRich has started an innovative Dynamic SIP process that is currently not available in any other mutual fund investment app in India.

PensionBox is India’s first & one of a kind digital pension solution for half billion Indians. We not only disrupt but we create the entire Indian Retirement Industry from scratch. We empower self employed Indians to plan, save, invest & track pension savings in a better way to achieve financial freedom in retirement with complete flexibility.

Assetyogi is one of the largest Finance Youtube channels in India with 900,000 subscribers and 2 million views per month. The content covers wide range of topics such as Investments, Savings, Loans, Businesses and Startups. We have channel partnerships and associations with some of the most popular & reputed Financial Brands in India.

My customers are individuals who want to save or raise money for business

Kismat AI is a FinTech mobile app that will build a personalized portfolio of stocks based on one's: values, interests, and risk number. We are democratizing personalized investment management services that previously required high cash minimums and fees. First, an investor will get their risk score which will be from (1-99) after taking a short questionnaire, then makes selections based on asset classes (stocks, bonds, commodities, etc), then chooses industries/ preferences (technology, agriculture, corporate social responsibility, diversity in the boardroom, etc.), investment strategies (values vs growth). Based on these selections, our algorithm will recommend a number of potential investments and provide a six month range with a 95% probability of how the portfolio will perform (for example your range could be -4% to 8% over six months). It is important to note that the next generation of investors do not just care about profits, but also corporate social responsibility and diversity in the boardroom. Our app will track those benchmarks.

We own a portfolio of brands where we educate consumers on different financial products. We then connect and match them with the best provider for their needs.

When it comes to personal investments, many of us do not know where to begin. Mutual funds? Infrastructure investment? Pension funds? Which ones though? And many more such question marks. We are building a unique tech product that guides you on your own, personalized journey, simplifies the path to reach your milestones, and empowers you with knowledge and data.