Top Personal Finance Startups in 2026

Pasito is a financial well-being app that combines health and wealth to personalize total rewards. Through benefits and financial guidance, Pasito improves employee engagement while saving employers money on payroll and health premiums.

Juno is the first collective bargaining group for financial products. Since 2018, we've grown to 200,000+ members and helped them with $900M+ of student loans. Our product is simple: we gather demand from people before they need a loan, create a negotiation pool, and get lenders to compete to win our business. Bigger groups = more negotiating leverage ⚖️ = Lower rates. We are backed by some of the country's top Venture Capital firms (NFX, GFC, Pear) as well as the founders of SoFi and Earnest.

LendingTree is an online marketplace of lenders where consumers can complete a simple online loan request and receive offers from multiple lenders. Our marketplace contains hundreds of lenders that offer all types of home loans - mortgage, refinance, and home equity products. Car loans, personal loans, credit cards, credit repair services, free credit reports, credit monitoring services, auto insurance, extended auto warranty products, and much more are also available on LendingTree.com.

FinTron is at the bleeding edge of financial technology enablement infrastructure. Our objective is to enable any business to provide investing and wealth services to their existing customers. Our solution is pioneering a power shift away from traditional investment businesses by placing the power in the hands of any business that wants to offer investment services. FinTron operates a B2B embedded wealth technology solution, and a direct-to-consumer investing app.

We believe people want to be in control, and to make their own decisions. We use data and design to make buying life insurance easy, fast, and secure. We make it modern and affordable by eliminating expensive branches and armies of commissioned insurance agents. We are a focused team of creative, hard-working, and compassionate people, backed by top venture capital firms. Fabric’s co-founders Adam Erlebacher and Steven Surgnier most recently helped build Simple. Come join us in Brooklyn and remake an industry.

Benzinga's mission is to be a part of every investment decision made - from an individual investor’s first brokerage account to global fund managers. As a tech-enabled financial media platform, Benzinga content is now read by more than 50M people every month, but we are not satisfied. That's where you come in! Benzinga has grown by over 250% the last 2 years, more than doubled the size of its team & recently announced majority-ownership by Beringer Capital, a private equity firm specializing in the rapidly evolving media, marketing services, commerce, data and technology sectors. Our team of more than 100 is leveling the playing field for individual investors and is in the midst of a period of significant growth across editorial, analytics and events operations.

Launched by our two co-founders in 2020, with the mission to provide fair and affordable capital to promote social mobility. We bring an innovative spirit and disruptive DNA, which we focus on generating value for customers with every step we take. Our purpose is to make our customers' financial journey more manageable by offering personalised loans. Using state-of-the-art technology, we are able to offer adaptable loans that help our customers reach their financial goals. We use a combination of data points about customers to understand past, current and future financial situations in order to provide the most affordable loan at all times. We take a fresh and innovative perspective on affordability to offer customers a loan that considers their month-to-month spending habits.

Our staff is made up of experts who help everyday people fund small businesses and franchises through a full suite of funding solutions, which include SBA loans; unsecured loans; portfolio loans; and equipment leasing, plus Rollovers as Business Start-ups (ROBS). In fact, we structure more ROBS arrangements each year than any other provider in the space and boast a spotless IRS track record.

Planworth is a B2B SaaS platform that empowers investment advisors with the tools to guide every step of a client's wealth journey. Planworth was founded by Tarsem and James. Tarsem previously worked as a High Net Worth Planner at a Big 6 Bank in their investment advice channel. Tarsem also practiced tax and estate law with a leading national law firm. James is a lawyer with his own practice, and previous to that he worked with a leading national law firm.

India has a vast network of over one lakh co-operative banks, and our goal at OneStack is to transform each of these banks into a NEO BANK. Presently, we are collaborating with more than 130 co-operative banks and co-operative credit societies, serving over 1.75 lakh customers.