Top Personal Finance Startups in 2024

We offer a personalized investment management API as a service

Here at SalaryFinance, we're building a business that saves our customers hundreds of pounds a year and hugely reduces their stress levels when it comes to their personal finances. We have made a great start - we are working with FTSE companies, have raised $6m and have been featured by Forbes both as number one in their list of socially responsible British start-ups and also as one of five fast-growing businesses to watch in 2016. You can find out more about what we do and what we've been up to here.

EquityMultiple is a commercial real estate investment and technology firm whose mission is to build investor wealth through streamlined access to diverse real estate investment products. To date, EquityMultiple’s investors have participated in over $4 billion in commercial real estate transactions through its online investing platform. The firm pairs innovative technology with real estate experience and industry-leading investor services to offer an unparalleled investing experience. For more information, please visit equitymultiple.com.

Juno is the first collective bargaining group for financial products. Since 2018, we've grown to 200,000+ members and helped them with $900M+ of student loans. Our product is simple: we gather demand from people before they need a loan, create a negotiation pool, and get lenders to compete to win our business. Bigger groups = more negotiating leverage ⚖️ = Lower rates. We are backed by some of the country's top Venture Capital firms (NFX, GFC, Pear) as well as the founders of SoFi and Earnest.

Qapital is a new kind of banking experience that empowers people to maximize their happiness by saving, spending, and investing with their goals in mind. By blending behavioral science with technology, Qapital provides people with the tools they need to make managing money easy and fun. Qapital has over 2 million users and 100K+ 5-star ratings. It’s been named “Most Innovative App of the Year” by Google and “Best App for Savings” by Apple.

Koshex, pioneer AI-first personal finance system, an intelligent insights-driven product that helps you understand your money movement in real-time. Koshex gives you wings to spend, save, and manage your money in a smart, affordable, and reliable way. It looks into the best financial interests of each customer in a way that embraces the unique individuality of their lives. Investing is just one part of your financial picture. So, we've introduced more ways to reach your goals and manage your money.

GROUNDFLOOR was born out of the belief that there is a fundamentally better way to capitalize America. We believe a critical mass of individuals can keep an important part of our economy moving. Concentrating capital allocation among the few unnecessarily constricts liquidity in times of financial stress. When lending is financed through millions of individual decisions, we are free. GROUNDFLOOR is the first and only company qualified by the SEC under Regulation A that offers debt-secured residential real estate investment opportunities to accredited and non-accredited investors alike. Our unique positioning within the wealthtech industry stems from our innovative use of existing securities law to structure a private debt market -- real estate loans -- as simple investment securities that everyone can access simply and directly, regardless of their wealth or financial status. GROUNDFLOOR is strategically positioned to deliver unique value, especially in these uncertain times. We were built for this. Since our inception seven years ago, investors have enjoyed average annualized returns of over 10% each year (10.60% in 2019). This past year, registered users on our platform exceeded 75,000 and annual investment volume topped $100M (a 110% YoY increase from 2018), signaling the public’s overwhelmingly positive response to our industry-disrupting model. We have also originated 1,542 loans in 31 states, including 640 in 2019 alone.

LendingTree is an online marketplace of lenders where consumers can complete a simple online loan request and receive offers from multiple lenders. Our marketplace contains hundreds of lenders that offer all types of home loans - mortgage, refinance, and home equity products. Car loans, personal loans, credit cards, credit repair services, free credit reports, credit monitoring services, auto insurance, extended auto warranty products, and much more are also available on LendingTree.com.

FinTron is at the bleeding edge of financial technology enablement infrastructure. Our objective is to enable any business to provide investing and wealth services to their existing customers. Our solution is pioneering a power shift away from traditional investment businesses by placing the power in the hands of any business that wants to offer investment services. FinTron operates a B2B embedded wealth technology solution, and a direct-to-consumer investing app.

SuperMoney makes financial decisions easy. In doing so we've grown a lot, earning a spot on Inc. Magazine's 2021, 2022 and 2023 list of Fastest Growing Companies in America. SuperMoney earned a spot on the Deloitte Technology Fast 500 list in 2022 & 2023. As we continue to execute on our mission we’re going to make a big impact on the world. Join us.