Top Ethical Fashion Startups in 2024

AMEERA MAKES MODEST WOMENSWEAR WITH AN EMPHASIS ON TIMELESS QUALITY, VERSATILITY, COMFORT AND SUSTAINABILITY.

FINESSE is the new age of fashion, Zara meets Netflix - a vertically integrated fashion house leveraging AI on big data & community feedback to predict trends, forecast demand, and optimize distribution, producing hit sell-outs every time in record time & eliminating the guesswork and overproduction inherent to fashion today. Founded out of Stanford by computational artist Ramin Ahmari and backed by top investors across deep tech & consumer, FINESSE is creating the new age of fashion. With a largely female & POC team comprised of ex-execs & talent from leading fashion houses, published AI researchers and scientists who’ve worked under Nobel Prize winners, FINESSE strives to create an entirely new, tech-led paradigm of sustainable & ethical fast fashion. Beyond being the first, truly AI-led fashion house, FINESSE caters to an unapologetic new generation - one that refuses labels and stereotypes, denounces the lack of sustainability in fashion and lives for true self-expression.

Autone is reimagining the future of retail with cutting-edge AI-driven intelligence, empowering brands to make smart, waste-free decisions that drive growth and efficiency. Trusted by over 50 global brands, we blend advanced AI and deep retail expertise to unlock seamless collaboration between supply chains and human insight. The result? Reduced inventory waste, boosted sales, and precise forecasting that saves money and enhances operations—all while empowering teams to focus on what they do best. Founded in London in 2021 and backed by industry giants like Y Combinator & General Catalyst, Autone is moving fast to transform retail as we know it. Join us on this journey to a smarter, more agile future.

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Ecowiser is a web platform and Chrome extension that is dedicated to helping people find reliable and affordable eco-friendly products for hassle-free eco-conscious living. At Ecowiser, we believe that small changes in daily habits can make a big difference in protecting our planet. In addition to our focus on sustainable living, we also help brands with their marketing and growth objectives by providing them with strategies to improve their sustainability practices. Our team is dedicated to creating a better future for ourselves and for generations to come by promoting eco-friendly products and sustainable business practices.

We have created India's most comfortable and responsible piece of underwear, offering it at the highest quality and selling direct-to-consumer. As a brand, we are India's first inclusive and body-positive underwear company. This has been part of the company's DNA since the inception, all our models and influencers who represent the brand are real people having real bodies.

We’ve designed our versatile, mix and match Gym To Swim ® collection in keeping with the principles of slow fashion. We focus on the look, fabric, construction and fit to bring you the best fitness wear we possibly can- using Xtra Life Lycra ® and chlorine resistant, durable high quality fabric. Whether you are at the gym, hot yoga class or swim we have the outfit for you – wear it your way. We offer the perfect product to the 21st Century woman who is passionate about her consumer impact, yet will not compromise on fit, aesthetics or function. Fitness wear for the conscious consumer- whether she is 21or older.

Founded by Minnie and Rinnie Dissoria, MIRI's story starts in its name. MIRI was an idea to go beyond what we knew. Growing up valuing embroidered artisans, MIRI is our chance at transcending traditional embroidery on cloth and experimenting with diverse textures to create something unique. We may have started off as Investment Analysts and Management Consultants but then, MIRI was a choice we consciously made. To us and our bags, MIRI is the little magic we weave in our embroideries before it finds you.

OFFSET intimates is a women’s hemp underwear brand, created to revolutionise the underwear industry by unlocking the regenerative power of hemp: To create an innovative, ethical and authentic product which tackles the issues in the underwear industry. To challenge the stigmas which prohibit hemp's full potential environmental benefits. To champion an alternative, ethical and socially responsible business model founded on the principles of climate justice. To empower women throughout our supply chain, from seed to sew to sale.