Top B2B Startups in 2024

Pronounced "You and I", UENI is a SaaS platform for Small Business Owners.Unlike DIY website builders that only provide a toolkit but expect the business to do all the work, we are a “We-Do-It-For-You”, combining technology with human support. UENI provides an easy solution to help small businesses get online and grow their business. Website, SEO, Google My Business verified listing, hosting, custom domain and 1-1 coaching are just some of the services we offer, at an affordable price point. Our goal is to simplify what small businesses need to do in order to get more visibility, customer leads, and sales. Already trusted by over 650,000 small businesses across 11 countries, UENI is the one-stop-shop for all the tools a small business needs to grow. We are a team of 100+ people working remotely from around the world. We take pride in our professional, learning-oriented, and friendly working environment that constantly does our best in every aspect of our work.

PayStand's mission is to use modern Internet, Blockchain, and SaaS technologies to transform B2B payments. PayStand's revolutionary "Payments as a Service" model creates a smart billing & payment network that can digitize receivables, automate processing, reduce time-to-cash, lower transaction costs, and enable new revenue. Enterprises from manufacturers and distributors, to software platforms and service providers use PayStand's flexible platform to integrate digital payments into their websites, invoices, ERP billing systems, and mobile applications. PayStand is venture backed and has been consistently recognized as one of the top innovators in enterprise financial services. For more information, visit paystand.com.

Boulton & Watt is perhaps the world's slowest startup incubator. We build one company at a time with focused execution and high success rates. We don't start 10 companies per year. We don't fund entrepreneurs-in-residence with a deck and a check. We think product-market fit is a hard problem and we don't think it can be industrialized or handed off - but it is possible to solve repeatedly. We get in the guts and build the thing from day zero. Most of the work of a scientist isn't generating hypotheses, it's running experiments to get the data. That's what we do. Once we've created real traction, we partner with best-in-class operators to create a second founding moment to scale the company. That's because the skills at each stage of a startup are different, even if vesting schedules pretend they're the same. We aim for unreasonable speed with each portfolio company while making decisions at Boulton & Watt like we're going to be in business for decades. We go long: building networks of talented people we someday hope to work with, waiting patiently for businesses to compound, and preferring to make the pie bigger for everyone instead of owning all of a small pie of our own.

The idea for Perlego was born when our founders, Gauthier and Matt, were struggling with the cost of textbooks as students. From that first search for a more affordable alternative, Perlego has grown into a business that is breaking down the barriers to education for students globally.

Our platform and marketplace help great venues to be discovered, booked, and experienced by people looking to have extraordinary events. That's why national brands, hospitality groups, and independent venues invite us in, trusting us to help their events business run better and grow larger. We serve hospitality companies of all sizes with a platform to propel their businesses forward. From our very first customer, we listened, learned, and built, all in an effort to help them thrive. This level of service is in our DNA and woven into everything we do. Our customers come from all walks of life. No matter their venue size, every one of them started with a dream: create and deliver experiences to be enjoyed and remembered. Our goal is to back the dream—and the ones who hustle behind the scenes to help make it happen.

Martide is changing the way ship owners and crew managers recruit seafarers. We streamline hiring by instantly connecting seafarers with great employers. From posting a vacancy to selecting qualified candidates, Martide provides tools needed to manage multiple hiring pipelines. Martide’s transparent operations, organized candidate profiles, structured interviews and a full reporting suite providing hiring teams the information they need to make the right choice.

Thera is changing that with an All-In-One HR platform for companies to hire, pay and support their remote teams. Through the Thera platform you're able to collect the needed compliance documents, execute locally compliant contracts, and facilitate payments in over 135+ different currencies.

InspireOne Technologies (Master-O) is a B2B SaaS company that improves field force productivity through digital enablement. Our mobile-first sales enablement solution is leveraged by leading Banking, Insurance, Financial Services and Pharma clients to boost front line sales productivity. Our product combines mobile technologies and backend as a service with game design, behavioral science, learning content and big data. Master-O has been ranked by G2 as a High Performer in the Winter 2024 Microlearning Report and as #1 for User Adoption, Best Meets Criteria, Implementation & Engagement in G2’s Fall 2024 Sales Training & Onboarding, Sales Gamification & Content Authoring Reports. Our product is a mobile first platform that enables front line executives to enhance their skills and boost job performance. We are the first ecosystem partner of IBM Watson in India & recognized as a top 50 SaaS product company according to iSPIRIT.

Backed by Macquarie Group, Battery Ventures, Canaan Partners & ITOCHU, JOOR is a Series D start-up that provides the world's most recognized brands and retailers with a digital wholesale management platform that transforms the way these businesses work. With a CEO recently named a Glossy 50 “Changemaker in the Fashion Industry” and a CTO from Google, JOOR is attracting top talent to drive market dominance. We have 180 employees in 11 global offices, including NYC, Philadelphia, LA, Milan, London, Paris, Madrid, Berlin, Melbourne, Tokyo and Shanghai. And, we are continuing to grow in a smart, sound way. Founded in 2010, JOOR now services more than 12,500 brands and over 325,000 retailers in 144 countries, processing an incredible $1.5B in wholesale transaction volume each and every month. JOOR’s exclusive partners range from established luxury conglomerates such as LVMH, Kering, Richemont and Capri, to leading brands such as Stella McCartney, Valentino, Kate Spade, Tory Burch and Dr. Martens. Premier department stores including Neiman Marcus, Printemps and Harrods, as well as global digital retailers such as Shopbop and Revolve, conduct their buying exclusively through JOOR. We are one of the few tech companies with a female CEO and 1/3 of our engineering team is made up of women — well above the industry norm. Walking our floors, you’ll find people of every shape, color, ethnicity and creed. If you are looking to join a team of innovators and trail blazers who value diversity of thought and experience, then JOOR is a great choice for you.

Airbase is the only truly comprehensive spend management platform for small and midsize companies. It brings together accounts payable automation, corporate card programs, and employee expense reimbursements without expecting companies to compromise on functionality for any of these areas. Airbase automates accounting and operational processes for a faster close, and real-time reporting for all non-payroll spend. Finance teams often handle complex payment flows using a combination of siloed software products, spreadsheets, and manual workarounds. Airbase eliminates inefficient workflows and messy tech-stacks. Airbase frees up finance teams and eliminates wasted capital while providing tools for better decision-making and budget control. Learn more about why innovative companies like Gusto, Segment, Doximity, Getaround, Netlify, and more trust Airbase at airbase.com