Top Tech Startups in Northern California in 2024

Lattice helps companies retain and develop their employees by providing an extremely intuitive and easy to use performance management platform. Employees find it simple and integrated with their daily workflows, while HR has the power and flexibility to create any performance management process they'd like. Customers include Coinbase, Plangrid, GRAIL, Cruise Automation, and hundreds more.

Pendo helps people adopt software more quickly and successfully. Pendo customers include the world’s leading software companies and digital enterprises, including Verizon, RE/MAX, LabCorp, OpenTable, Okta, Salesforce, and Zendesk. Founded in 2013 in the heart of Raleigh, North Carolina, Pendo is backed by Battery Ventures, Spark Capital, Meritech Capital and Sapphire Ventures. Through its ProductCraft and customer communities, sponsored events and podcast, Pendo aims to support the success of product and digital leaders everywhere. For more information, visit: pendo.io

Grammarly stands with Ukraine. We invite you to do the same. Here are some ways you can help: gram.ly/WeStandWithUkraine --- Grammarly’s AI writing assistance is trusted by over 30 million people and 70,000 professional teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 get their point across—and get results—without compromising security or privacy. Grammarly’s product offerings—Grammarly Free, Grammarly Premium, Grammarly Business, and Grammarly for Education—work where you do, delivering contextually relevant writing support across over 500,000 apps and websites. We’re growing our values-driven team to support our expanding customer base! Grammarly is on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces. We operate with a remote-first hybrid work model, meaning we primarily work from home and meet for in-person collaboration at our hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków, as conditions allow. Team members can work in the United States, Canada, Ukraine, Germany, and Poland.

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Founded by educators and technologists passionate about improving education, Clever is on a mission to unlock new ways to learn for all students. Already used by more than 60% of U.S. K-12 schools, Clever brings all applications into one secure portal and provides single sign-on for everyone. With the leading network of digital learning providers, Clever makes school more engaging, personalized, and fun.

6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when. 6sense is backed by Bain Capital Ventures, Battery Ventures, Venrock, and Salesforce and is based in San Francisco. 6sense.com

Today, on your smartphone you have an app store where you can find a dozen apps to have food delivered to your door, but we don’t have an app store where a large enterprise, like a bank, can find an app for income verification, or where an insurance company can find an app for processing claims. Every such application is custom built. We should wonder — why? The desktop computer is an important interface for business applications. Problem is, it wasn’t built to perform modern business operations. The problem lies in the operating system. Where Android and iOS were designed to allow applications to interact with one another, desktop computing simply wasn’t. This means that operations such as deal analysis and loan processing, which toggle between human data and computer data, can’t be performed without the assistance of a human being. It’s not only inefficient for businesses but utterly uninspiring for workers. Instabase is on a mission to fix that: to rethink the way we use apps and the way those apps work together to improve business processes and empower innovators to solve problems on a larger scale. Read More: about.instabase.com/our-story

Sendbird is trusted by 4000 of the world’s most popular apps – including DoorDash, Match Group, Noom, and Yahoo Sports – to power messages between businesses and over 300 Million people every month; to build relationships and get things done. The company offers an award-winning communication platform that modern digital experiences are built on, unlocking the potential of unified customer communications across omnichannel business messaging, in-app chat, voice, video, and AI virtual assistants. Headquartered in California, Sendbird is backed by ICONIQ, Softbank, Tiger Global Management, Y Combinator, and other reputable investors.

Aurora works at the intersection of rigorous engineering and applied machine learning to address one of the most challenging, important and interesting opportunities of our generation: transforming the way people and goods move. Founded by three of the world’s leaders in the self-driving vehicle industry, we design the software and hardware that will power the next revolution in transportation. We bring partners together to move more quickly than any one company can move alone.

Modernizing the hotel technology stack with cloud-based solutions to improve antiquated workflows. Canary’s founders have extensive experience in hospitality. Hospitality is at the core of our values, and we understand the nuances of what goes on behind the scenes at a property. We believe that the guest comes first, and solutions should enhance the guest experience.