Top Marketing Automation Startups in 2024

Simon Data is building a next-generation customer experience. Data is the heart of a modern marketing organization, but making customer data actionable is still a challenge. Simon’s customer data platform allows businesses to unify all their data and execute cohesive personalized campaigns across every channel by integrating seamlessly with every tool in the marketing tech stack. ‘ - Unify all of your data - Create, deliver and measure cohesive personalized messages across all channels - Experiment and optimize to drive results Simon sits on top of your marketing tech stack , giving you the ability to create a bespoke single customer view that incorporates all of your customer data. . Simon then allows you to execute data-driven workflows and triggered messages across all of your marketing channels in a single cohesive voice.

Cordial is next-generation messaging platform for the marketer that is built on real-time data. We solve the problems that legacy ESP’s create for marketers by simplifying data management and empowering brands to create rich personalized experiences across email and mobile for their customers.

Vidyard is a video marketing platform designed to help companies turn viewers into customers. Vidyard provides interactive video tools, individual user engagement tracking, integrations with leading Marketing Automation platforms like Marketo, Eloqua, and Pardot, and integrations with leading CRM applications like Salesforce.com. Vidyard also provides a suite of sales enablement tools empowering sales teams to close deals faster with video. Event marketers can use livestreaming tools to expand keynotes and sessions to viewers all over the globe. Corporate communications teams can use Vidyard's viewer tracking and Chatter integrations to build libraries of online videos or internal training and employee engagement.

Intercom is the world’s first customer platform helping internet businesses accelerate growth. Thanks to the internet, the way people communicate is drastically different than it was 10, even 5 years ago. Messengers like WhatsApp have become the preferred mode of communication in every aspect of consumers’ lives, and now that switch is happening with businesses too. Intercom builds a suite of messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle- from acquisition, to engagement, and support. Today more than 25,000 businesses, including New Relic, Sotheby’s, and Shopify, use Intercom to connect with a billion unique people worldwide.

Born at Y Combinator in Silicon Valley and now based in Toronto, Taplytics is an intelligent customer experience company that A/B tests mobile & web applications and push notifications. Our software processes a huge amount of user data: over a trillion monthly events occurring on over a billion devices around the world. Growing our product from here is a complex & compelling challenge. This exciting technical space is directly applicable to larger enterprise customers who have invested heavily by implementing Taplytics into their own applications. These large-sized deals have given our sales and support teams the chance to make a big impact on their businesses and to grow our company quickly. Taplytics is growing fast in Toronto and we are searching for the technical talent that can take on big architecture challenges and sales talent that can navigate large enterprise deals. Taplytics has a bright future. Come grow your career with us.

Braze (Nasdaq: BRZE) is a leading, comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. And we do it at scale – last fiscal year our customers used Braze to send approximately 1.5 trillion messages to billions of monthly active users.

Tesorio is the world’s first and only cash flow performance platform. It empowers CFOs and finance teams to boost profits and cash flow performance by using artificial intelligence to better manage, predict, and collect cash. The platform unifies and analyzes an organization’s traditionally-siloed financial data from ERPs, billing systems, banks, and email to present views of all inbound and outbound cash flows, giving finance orgs a precise understanding of how these impact cash and liquidity. The platform also provides predictions of future cash flows which inform its smart workflow automation apps, such as a collections CRM, currency exposure management, and working capital manager. The Tesorio platform can adapt to the needs of any business and significantly improve its cash flow performance. By eliminating cumbersome spreadsheet-driven processes, it not only increases the speed and accuracy of financial team activities but also frees their time for more strategic efforts.

The Ticket Fairy is a full-stack marketing and analytics solution that helps events companies to increase revenue through greater reach, more data and lowered operational costs. Running events is a huge risk. Costs can be massive (in the millions of dollars) and multiple factors affect attendance - even something as simple as rain can result in a 25% drop in on-the-door sales. We are used by large (5,000-30,000+ capacity) events to: - Increase eCommerce revenue (typically by 15-30%) - Lower marketing costs - Increase social reach, to the right people - Manage and optimise advertising campaigns across multiple channels, including automating audience targeting - Reduce/eliminate ticket resale fraud/scalping - Automate day-to-day business operations - Gain insights into customer demographics & brand engagement via social profile analytics - Improve future events via data collected from previous attendees and campaigns

Invoca is the industry innovator in AI and machine learning-powered Conversation Intelligence technology. Forrester Research identified Invoca as a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report, stating that "Invoca is one of the few established conversation intelligence vendors that can legitimately claim AI capabilities." With over 300 employees, more than 2,000 customers, and nearing $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company, having raised over $100 million from Accel, Upfront Ventures, Salesforce Ventures, Morgan Stanley, and H.I.G. Growth Partners.

Botco.ai is the AI Chat Cloud company. Botco.ai enables businesses to engage people through helpful, relevant and personalized conversations that convert strangers into customers. Enterprises rely on Botco.ai’s end-to-end Generative AI Chat Cloud to rapidly find, retrieve and present information from across their enterprise data systems in order to engage visitors at all stages of the customer journey. Botco.ai empowers businesses from a range of industries to deliver exceptional, trustworthy customer experiences that generate high quality pipeline, increase sales conversions, and accelerate revenue. Recipient of the Arizona Innovation Challenge "Most Outstanding Startup" award, best SaaS platform from the Arizona Commerce Authority (ACA), the TiE50 Award, and others, Botco.ai is transforming the way businesses communicate with their prospects and customers. For more information, visit botco.ai.