Top Personalization Startups in 2024

Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

Given today’s hyper-efficient online shopping experiences, it’s natural to ask if brick-and-mortar businesses are now obsolete. We created Upside to level the playing field. Consumers use our app for everyday purchases, merchants use our platform to earn more profit without changing their business models, and as a result the offline world is made more efficient. And, it makes a difference for our communities. Our advisor, Hal Varian, developed an economic theory that is the bedrock of our model. His theory says if we know what a customer has done historically, and we know what that customer needs right now, we can design a personalized offering that maximizes the customer’s purchasing power, the merchant’s profitability, & societal value overall. At Upside, we do just that. We use real data to understand user behavior and generate personalized cash-back offers to motivate customers to buy more, more often--for millions of users and thousands of businesses across the country.

Cordial is next-generation messaging platform for the marketer that is built on real-time data. We solve the problems that legacy ESP’s create for marketers by simplifying data management and empowering brands to create rich personalized experiences across email and mobile for their customers.

Jellyvision helps companies explain their important (but maybe kind of complex) messages in a delightful way. We create virtual salespeople, brokers, guidance counselors, HR reps, and teachers, who have fun, personalized conversations with your customers and employees and help them understand confusing or snooze-inducing topics. Our most famous virtual helper is ALEX, America’s best-selling and most-trusted standalone benefits decision support tool. Used by hundreds of companies (including 30 in the Fortune 500), ALEX helps millions of employees make smarter decisions that save them—and their employers—surprising amounts of time and money.

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.

Humantic AI reinvents human interaction by letting its users understand other people's personality and behavior without a test. Using Humantic AI's cutting-edge behavior prediction AI, salespeople can consistently close more deals, recruiters can engage top candidates more often and developers can build personalization into their products. Humantic AI is used by Fortune 500 organizations like McKinsey, Paypal and Cognizant.  The Wall St. Journal has termed Humantic AI the technology that will reshape the world, Harvard Business Review has spoken about its accuracy and users simply love what it can do for them.

Apothecary exists to empower your skincare journey. Take our skin quiz to receive personalized, data-driven product recommendations, test products for a month at a fraction of the price, and become a part of our community of the most informed skintellectuals on the internet.

Infinite Analytics' AI platform, Sherlock, is revolutionizing the way businesses gain consumer insights through its powerful knowledge graph. By leveraging the latest advancements in AI and machine learning, our no-code SaaS platform empowers enterprises and SMBs to analyze consumer behavior in both the physical and digital worlds. With a knowledge graph built from 40+ third-party datasets, Sherlock generates valuable consumer insights along with recommendations on how to grow their business. This eliminates the need for businesses to invest time, labor, and money into building complex data and analytics systems. As our platform continuously learns from global customers across various industries, the insights it provides become increasingly refined over time. These insights have already been applied to optimize marketing campaigns, select store locations, and improve marketing strategies across traditional and digital channels for clients in retail, CPG, banking, and auto sectors. Overall, Sherlock democratizes consumer insights, giving businesses of all sizes the tools they need to make data-driven decisions and grow their businesses. It has a super team from MIT with over 20 years in e-commerce and technology, with super advisors in Sir Tim Berners-Lee - the inventor of the World Wide Web, Deb Roy - Chief Media Scientist at Twitter and Erik Brynjolfsson, guru of Big Data Analytics.

ebo box is a gifting services company. We choose curated gifts for each recipient based on his personality and interests, with a combo of AI & machine learning algorithms + a bit of human touch. We call it 'Smart Gifting'. We take the pain out of gift shopping, whether that gift is for someone else of for yourself (just because). We make the process simple. Users answer a few questions about themselves and the recipient, choose the price, and we take care of the rest. We not only provide physical gifts but we offer experiences as well. Our machine learning algorithms learns each user more deeply over time. As more users answers more questions and provide feedback on how they like / dislike each gift, our dataset grows over time. This data becomes valuable for the vendors we source the gifts from. We can provide data analytic services to help them connect with new users, lowering their customer acquisition costs, or help them improve their products based off of real user feedback.