Top Financial Services Startups in California, US

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Nova Credit is a credit infrastructure and analytics company that enables businesses to grow responsibly through alternative credit data. As a Consumer Reporting Agency (CRA), Nova Credit leverages its unique data infrastructure, compliance framework, and credit expertise to help lenders fill critical gaps in traditional credit analytics. The company transforms the fragmented universe of consumer financial data into compliant, actionable risk insights through a comprehensive platform designed to increase conversion through expanded coverage, speed, and reliability. Leading organizations, including HSBC, RBC, SoFi, Scotiabank, Appfolio, and Yardi, work with Nova Credit to make smarter credit decisions through cash flow underwriting with Cash Atlas™, quickly verify income with Income Navigator, and reach new-to-country consumers with Credit Passport®. Learn more at novacredit.com or reach out to [email protected]

Most things these days are instant and on-demand, except the money you're working hardest for. At EarnIn, we’re reimagining the way money moves to empower every person’s potential. We believe your hard-earned pay should flow more freely to give you more options, wherever life takes you. EarnIn is an app that lets you access your earned wages when you need them, not just on your scheduled payday. With EarnIn’s Cash Out2 feature, you can get up to $150/day, with a max of $1,000 per pay period — no mandatory fees, no interest, and no credit check. (Cash limits vary by user eligibility.) Transfers usually take 1–2 business days. Other tools like Early Pay3 let you get your paycheck up to two days early and Balance Shield4 can send alerts when your balance is low. The EarnIn app can help you make the most of your money, stay on track, and build progress day-by-day. We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners. And we're excited to continue to bring world-class talent onboard to help shape the next chapter of our growth journey.

Sardine helps fintech, crypto, and web3 companies "move money confidently" by developing fraud, compliance, and payment infrastructure. With Sardine, builders can focus on growing their business instead of spending time, fighting against fraudsters. We're growing incredibly fast and powering over 100 customers around the world like Brex, MoonPay, Bakkt, Luno, Transak, Chippercash, Candy Digital, Metamask, Brave, and RelayFi.

Unison is a San Francisco-based company that is pioneering a smarter, better way to buy and own homes. We are a team of financial and real estate professionals who are committed to helping homebuyers get the home they want, and homeowners finance their life needs without adding debt. We are radical enablers of enlightened capitalism pioneering optimal homeownership for all.

We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast. We build tools that help people feel in control of their financial future. Private student loans – low rates, people-first service, and flexible payments. Student loan refinancing – break free from high interest rates or monthly payments. Scholarships – access to thousands of scholarships to help students pay less. We're a fast-growing company, and that means we're constantly integrating the new perspectives of every individual. Looking for an impactful job with purpose? Visit our careers page to see our available opportunities! earnest.com/careers

We eliminate tens of thousands in upfront data expenses, while giving you the instant flexibility to pick up real-time full exchange feeds or terabytes of historical data when you need it. Whether you're a Fortune 500 bank or a single-person startup, we scale with your budget and needs to deliver the same cutting edge performance and data integrity. For more info, visit databento.com

Blend makes the process of getting a loan simpler, faster, and safer! With its digital lending platform, Blend helps financial institutions including Wells Fargo and U.S. Bank increase productivity and deliver exceptional customer experiences. The company processes nearly $2 billion in loans daily, helping millions of consumers gain access to the capital they need to lead better lives. Founded in 2012 by a group of former Palantir engineers, Blend has raised $685 million from leading venture investors including Andreessen Horowitz, Canapi Ventures, Capital One Ventures, Coatue, 8VC, Emergence Capital, Founders Fund, General Atlantic, Greylock Partners, Lightspeed Venture Partners, Temasek, and Tiger Global Management.

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. By combining comprehensive insurance coverage and cybersecurity tools, Coalition helps businesses manage and mitigate digital risks. Coalition offers its Active Insurance products in the U.S., U.K., and Canada through relationships with leading global insurers, as well as cyber capacity through its own carrier, Coalition Insurance Company. Coalition's Active Risk Platform provides automated security alerts, threat intelligence, expert guidance, and cybersecurity tools to help businesses worldwide remain resilient against cyber attacks. Headquartered in San Francisco, Coalition is a distributed company with a global workforce that collaborates digitally and in office hubs. Coalition is also home to Coalition Security Labs, our research and innovation center providing cybersecurity education and insights designed to help our policyholders and the broader security community face the evolving cyber threat landscape.

We help you grow your money. Invest your spare change and grow from there. We'll help you invest, save and spend responsibly for just $1, $2 or $3 per month. No surprise fees, just surprise upgrades. Set aside the leftover change from everyday purchases by turning on automatic Roundups. Get ready for later in life using Acorns Later, the easiest way to save for retirement. Learn how to get more from your money with easy-to-understand articles and videos from financial experts.