Top Small and Medium Businesses Startups in 2024

At Guideline, our plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future with confidence. Listed on The Fintech 250 '17 - CBInsights cbinsights.com/research-fintech250

BlueVine is on a mission to empower small businesses with innovative banking* designed for them. Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. By combining industry-leading technology and security with our team's expertise and care, we help small businesses spend their time on what matters most—the next chapter of their business. Since 2013, we've provided small and medium-sized businesses with access to more than $5.4 billion in financing. As a top small business banking provider trusted by thousands of small business owners, we're proud to offer a full suite of tailored banking services, including a business checking account, line of credit, and invoice factoring. Headquartered in Redwood City, CA, and with offices in Salt Lake City, Jersey City, New Orleans, Tel Aviv, and Karmiel, we're hiring problem solvers and collaborators to help build a better financial future for small business owners. *BlueVine is a financial technology company, not a bank.

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Thumbtack is a technology leader building the modern home management platform. Through the Thumbtack app, homeowners can effortlessly manage their homes — confidently knowing what to do, when to do it, and who to hire. Bringing the $500 billion home services industry online, Thumbtack empowers millions of homeowners to fix, maintain, and improve their most valuable asset. The company is backed by Sequoia Capital, Tiger Global Management, Javelin Venture Partners, Baillie Gifford, and Capital G, among others.

Zerocater builds revolutionary corporate catering and cafeteria solutions employees love while saving companies millions of dollars as they transition to the hybrid workplace. With its Cloud Cafe, Hybrid Cafe, Managed Cafe, and Event Cafe products; Zerocater has built corporate cafeteria and office catering programs for companies of all sizes from growing startups to the Fortune 500. Thousands of companies like TikTok, Datadog, Airtable, and McKinsey choose Zerocater for the customized, consistent, and diverse meal experiences its products offer, while also reducing costs by giving companies the flexibility to only pay for the employees who come into the office. Zerocater currently offers its corporate cafeteria and office catering products in the San Francisco Bay Area, New York, Chicago, Los Angeles, Boston, Austin, Denver, Seattle, and Washington D.C. with additional markets in the U.S. and Canada coming online every month. Since completing YCombinator in Winter 2011, Zerocater has raised $38.5M from leading investors including Cleveland Avenue, Remus Capital, Romulus Capital, Struck Capital, SV Angel, Keith Rabois, Yuri Milner, Paul Buchheit, and Justin Kan. For more information visit zerocater.com and follow @Zerocater on Facebook, Instagram, Linkedin, and Twitter. Check out our company profile on Workatastartup: workatastartup.com/directory/171

Aircall is the phone system for modern business. An entirely cloud-based voice platform that integrates seamlessly with popular productivity and helpdesk tools that workplaces are already using, Aircall was built to make phone support as easy to manage as any other business workflow—accessible, transparent, and collaborative. Aircall believes that voice is the most powerful way to communicate with customers, prospects, candidates, and colleagues, and it is designed to take the headache out of what should be a delightful moment of human connection. Aircall was founded in 2014 and has raised over $100 million. Based in New York and Paris, the company has over 300 employees.

Founded in New York City in 2016, Electric is a Series B startup backed by GGV Capital, Bessemer Venture Partners, Bowery Capital and Primary Venture Partners. Electric is revolutionizing IT support with the world’s first automated IT platform. The platform’s core features include IT troubleshooting, systems administrations, security and network management, and on-site assistance. Electric has also recently introduced Turbine, which uses automation to streamline employee onboarding and offboarding processes, adding to its list of core features. Through a chat and web interface, personalized service and flat-rate pricing, Electric is on a mission to become the de-facto IT solution for businesses all over the country.

Enigma builds world-class data infrastructure, developer-friendly APIs, and intelligent tools that radically transform how businesses interact with each other. By engineering better attributes from the ground up and telling a more complete story, we empower our customers with the confidence they need to automate key business decisions. We’re a team of curious, driven individuals with diverse backgrounds and skills, but we’re all passionate about engineering deeper understanding through data—together.

Nav is democratizing small business financing. In other words, we give small business owners access and control. Yes, this challenges the norm, but it means working with curious, purpose driven, dedicated, and inquisitively smart people who push themselves, our company and the community to the next level (and every level after that). We are the people behind the tech. And when it’s good, we look for better. We don’t over think the value we bring nor spend time trying to revamp mantras. We also do not come up with some crafty way to tell you who we are and what we offer. We are Nav! Here, you’ll gain a wealth of experience, learn the tricks of the trade, and work with winners. All companies say people are connected to their mission but in our case our mission and our people are one – it is a way of being not just a cause you are committed to. And since 2013, Nav has holistically and organically developed its own ideology because Nav can only be Nav. At Nav, we celebrate what makes our employees unique because the businesses we serve are progressively diverse and distinctly original. Navericks are diverse, side hustlers, immigrants, veterans, queer, and we push generational boundaries. We are college dropouts, PhDs, special needs parents, allies, pet owners and community leaders. Navericks are human. We are committed to upholding a safe, supportive environment where everyone matters. We are committed to making a better future for all of us. We have created a workplace where people of all backgrounds can express their identities authentically. To put it simply we want you to be proud to be you. Competitive Pay. Company Ownership. Unlimited Vacation. Benefits Day One. 6 Weeks Paid Parental Leave. Work From Anywhere (yes we were distributed before it was cool). Flexible Work Arrangements. Free Telehealth and Telemental Health For All Employees. Employee Networking and Events. Community Network Groups (women’s, PRIDE, culture). Meaningful Perks and Rewards.

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with an office in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies.