Top Consumer Startups in 2024

Kovo is on a mission to help underserved Americans transform their financial lives. We believe that everyone should have the opportunity to experience the rewards of economic independence. By facilitating access to credit through a first-of-its-kind financial empowerment platform, we are committed to helping those who need it most — people with limited or no access to credit because they don’t look like everyone else. Our movement is championing an accessible pathway toward financial inclusion.

OneFin is a technology credit platform - we are building the operating system for financial services. We have built modular, plug-and-play APIs to help our partners underwrite and collect loans from end customers. In a highly credit underserved country with rapidly increasing smartphone adoption, we are enabling any company to become a fintech company through our suite of APIs and regulatory layer, and helping build customized financial products for Middle India and its 360 million customers - for consumption-based use cases, upskilling / education financing, medical financing, etc. Highlights: 1. Founders from experienced backgrounds in investment banking and technology 2. Funded by Y Combinator, Khosla Ventures, and Vy Capital. 3. High-quality team. Emphasis on innovation and technical expertise. 4. Health benefits, flexible working conditions, performance-linked growth Check us out at onefin.in

OneShop is building an operating system for reselling online, designed for small sellers. For $45/mo we make it easier to run your reselling business, whether you’re selling on one site or half a dozen. We do this by arming you with tools for your reselling workflow that simplify, standardize, and automate the seller experience across sites and off-platform.

We're shaking up the $1T/yr online travel booking industry, starting with hotels. iOS App: apps.apple.com/us/app/safara-book-hotels/id1594526960 Web: safara.com

Health care in the US often feels impossible, especially when you need to use insurance. Just figuring out what benefits you’re entitled to requires hours of back-and-forth. It’s so common that healthcare researchers gave it a name: sludge. When dealing with serious health issues, you have no choice but to waste your energy battling the system to get what you need. The problems show up most acutely and consistently with complex medications – these drugs make up 25%+ of all healthcare spend because they're the only way to treat many serious conditions. Unfortunately, they’re unaffordable without insurance, and the paperwork to get them approved takes weeks, if not months. Thanks to recent developments in data access and AI, we are changing this: tandem helps patients get life-changing medicine as quickly and cheaply as possible, handling all the complexity of insurance, financial assistance programs, and pharmacy supply & network issues. Behind the scenes, we are also supporting research and development of new therapies. And the same regulatory and technological developments will allow us to drive similar change for other categories of healthcare – we are building a company to abstract away all the complexity of healthcare for anyone. Our initial product is growing rapidly with ecstatic feedback from patients and doctors, and we now need help scaling. We’re lucky to have the support of Thrive Capital, General Catalyst, Bain Capital Ventures, Pear VC, BoxGroup, Vast Ventures, SV Angel, Comma Capital, Coalition Operators, and many others. Join us to prevent people who need treatment from getting caught in the red tape!

Our mission is to equip everyone with authentic and personalized fitness training. At the heart of this mission is the workout recommendation system, which combines advanced ML with the users' exercise and workout history to personalize their next workout. Fitbod’s training algorithm understands your strength-training ability, studies your past workouts, and adapts to your available gym equipment.

nate is a venture-backed, intelligent automation, social shopping and payments startup, with offices in New York and London. nate just closed its series A round, raising 38MM from Renegade, Forerunner Ventures, Coatue and Canaan, among others. nate was created based on the principle of “humans inspire, machines execute”. It guides our team to create a product and company that is truly consumer and privacy first, and that will play a part in online shopping solutions from moment of inspiration to purchase.

Stadium Live is a consumer social company creating new dimensions of interactions and emotions around sports & culture. Our vision is to build the most engaging products & services for modern fans throughout their lives. Our Flagship Product: Stadium Live - The Sports Game Our Lifestyle Brand: Stadiumlife We are backed by Union Square Ventures, KB Partners, Golden Ventures, Maple VC, Intonation, Secocha, Maveron, and other amazing angels. Find out more here: stadiumliveapp.com

Juno is the first collective bargaining group for financial products. Since 2018, we've grown to 200,000+ members and helped them with $900M+ of student loans. Our product is simple: we gather demand from people before they need a loan, create a negotiation pool, and get lenders to compete to win our business. Bigger groups = more negotiating leverage ⚖️ = Lower rates. We are backed by some of the country's top Venture Capital firms (NFX, GFC, Pear) as well as the founders of SoFi and Earnest.