Top Consumer Startups in 2026

b.well puts the consumer in the center of their healthcare. We’ve built a personal connected health platform that unifies all aspects of a person’s health in a single place, and puts the consumer in control by: - Empowering consumers with their own health records including clinical, financial, wearable, social and more. - Providing consumers with a personalized health journey customized to their own health needs in an incentivized, gamified format - Enabling consumers with on-demand services such as telemedicine, mobile scheduling, Rx price shopping and more. - Allowing consumers to share data with their health tribe including family, caregivers and physicians. While designed for consumers, b.well solves problems across the spectrum including reducing admin costs, managing risk, improving quality and reducing medical expense. Designed to support the move to pay for value and improved quality outcomes b.well manages risk on any population.

Self helps people build credit and save money. Visit self.inc for details. Backed by Altos Ventures, Silverton Partners, Accion Venture Lab, Kickstart Seed Fund, Techstars, Galvanize Ventures and a handful of special angel investors.

Tecovas is the first direct-to-consumer western footwear brand. We design and sell beautiful, handmade men's and women's western boots directly to our customers. We believe buying boots online shouldn't be difficult or overly expensive... and we don't think people should settle for low-quality options because of inefficient supply chain structures. We're solving those problems and more, but most importantly, we're just making great boots.

WinIt is a LegalTech solution helping consumers fight their legal battles. We've ranked #137 on the Inc 5000 list of the most successful companies in America with a 2,636% 3 year growth. As featured in:  Bloomberg, NYtimes, NYpost, Abc News and more.

GetMyBoat is changing the way the world goes boating by powering the largest boat rental marketplace. With over 150,000 boats in 184 countries and 9,300 locations, there is an experience for new boaters and seasoned sailors alike. Launched in San Francisco in 2013, GetMyBoat empowers owners of every type of watercraft, from kayaks and sailboats to powerboats and yachts, to post their watercraft for rent or charter. From California to Croatia, our users can search, find and book their dreamboat. Experience the water ⛵

We are a world leader in innovative, casual footwear and are dedicated to the future of comfort. We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort and value. We believe that comfort is the key to happiness and our legendary Crocs comfort makes the world a happier place, one pair of shoes at a time. We are tireless in our pursuit of new comfort technologies, developing revolutionary new materials that are lighter, softer and more flexible than ever imagined.

Skip is a mission-driven company building products and services to help individuals, entrepreneurs, and small businesses "skip" the red tape. Since its founding in 2016, Skip has helped over 1 million small business owners and individuals. Today, we're focused on helping the 33 million small business owners in the US get the help they need — from getting started, to getting funding, to growing their business. We're proud to be the largest resource in the US dedicated to helping small businesses find out about funding options, from grants to loans and other small business financing. If you're interested in our mission and want to learn more, we'd love to connect with you. [email protected]

We’re on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Simply put, our products are designed to make your life easier and healthier, no matter your level of expertise.

There’s an enormous opportunity to raise the bar on what seed stage investors provide for early stage founders. We only work with a limited number of portfolio companies so you can get the focused attention you need at this critical seed stage of development. John and Jyoti started Unusual Ventures by reconsidering everything about seed-stage investing born from their experience as a long-time investor and serial entrepreneur. From a place of empathy, they started Unusual Ventures to provide a full range of seed stage services that are specifically designed to meet the needs of early stage companies.

Apothecary exists to empower your skincare journey. Take our skin quiz to receive personalized, data-driven product recommendations, test products for a month at a fraction of the price, and become a part of our community of the most informed skintellectuals on the internet.