Top Consumer Startups in 2026

People want to be informed and entertained. Great products make the two inseparable. Noise is a platform to discover and trade trends. Powered by real-time social data and DeFi rails, we’re building a single app to see how much mindshare something has based on people buying and selling around the world. It’s a hard problem. Pricing attention, modeling order flow, abstracting UX complexity — Noise is unique in its approach to consumer trading. If you’ve ever been obsessed with market design, or wondered how attention becomes an asset, this may be a powerful mission for you.

nate is a venture-backed, intelligent automation, social shopping and payments startup, with offices in New York and London. nate just closed its series A round, raising 38MM from Renegade, Forerunner Ventures, Coatue and Canaan, among others. nate was created based on the principle of “humans inspire, machines execute”. It guides our team to create a product and company that is truly consumer and privacy first, and that will play a part in online shopping solutions from moment of inspiration to purchase.

We collect, analyze, and rate product health & sustainability data for consumers, companies (food/cpg/grocery), and investors. Evaluated the dietary, health, & climate impacts of 360K+ products (and counting). Named by Google 1 of the 3 “Best Apps for Good”.

Juno is the first collective bargaining group for financial products. Since 2018, we've grown to 200,000+ members and helped them with $900M+ of student loans. Our product is simple: we gather demand from people before they need a loan, create a negotiation pool, and get lenders to compete to win our business. Bigger groups = more negotiating leverage ⚖️ = Lower rates. We are backed by some of the country's top Venture Capital firms (NFX, GFC, Pear) as well as the founders of SoFi and Earnest.

Hometap is a smart new loan alternative for tapping into home equity without taking on debt. Homeowners receive debt-free cash by selling a percentage of the equity in their homes to Hometap. They can use the cash for anything, from paying off credit-card debt to starting a business to buying a second home. When the home sells or the homeowner settles the investment, Hometap is paid out an agreed-upon percentage of the sale price or current appraised value. Learn more at hometap.com.

Gelato has built the world's largest and most global networks for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards, We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production. We own no assets - we build the software that connects world-class production facilities all across the world. We already have more than 100 production partners in 30 countries. In 72 hours we can reach more than 5 billion people and potential consumers in a smarter, faster, and greener way. In many ways, we at Gelato are rethinking how digital fabrication of customized products can be done on-demand. Just imagine what will happen when we add 3D printing capabilities to this global service. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. Again, thanks to the products being produced locally we produce what you need when you need it, and where you need it. In other words, we reduce waste and carbon emissions. Together we can increase global GDP by effectively supporting - local on-demand production.

Thanx is a leading provider of digital guest engagement for offline businesses. Brick-and-mortar retailers, restaurants and malls are facing an unprecedented crisis in the aftermath of COVID-19; Thanx helps these businesses embrace digital purchasing, capture greater customer data, and take action on that information to personalize every interaction with their guests. Our proprietary integrations with credit card networks (e.g. Visa) provide the volume and accuracy of purchase data which sits at the core of every product we build.

Three years after launching, someone, somewhere downloads Co–Star every 3 seconds. Big Sean has rapped about us, Ariana Grande & Kevin Durant post screenshots to their IGs, and we’ve been App of the Day twice. Merging 4,000 years of astrological tradition with NASA data interpreted by humans and assembled by machines, Co–Star decodes sky and earth to create a new model for relating to ourselves and each other. We’re merging the resonance of the humanities with the precision of technology. Every day, we generate millions of hyper-personalized horoscopes using rules-based natural language generation that combines state-of-the-art AI models like GPT-3 with the insights of staff poets. Inspired by poetry, psychoanalysis, and astrology, Co–Star is the first synthetic text to be called wildly beautiful, brutally honest, or comparable to therapy. It’s still early days. We’re building out the social side of the app with features like your top friends for the day, asynchronized messaging, and groups, developed in tandem with practicing group therapists. We've raised $21,000,000 from the people behind companies like Twitter, Discord, and Snap, along with the founders of Houseparty, Glossier, and Bonobos, to build thoughtful new features, increase reliability as we scale, and develop new models for humans & their relationships.

We help people change their lives. BetterHelp is the world’s largest therapy service. We set out on a mission to provide everyone with easy, affordable, and private access to therapy: anytime, anywhere. To date, our network of over 30,000 licensed, accredited, and board-certified therapists have assisted more than 1,000,000 people. Every month, our secure website and mobile app facilitate over 5,000,000 messages, chats, voice calls, and video sessions that help people face life’s challenges. We’re taking mental healthcare to the next level. We combine clinical care, cutting-edge technology, and data-driven product development to constantly learn, iterate, and improve. We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our members. We are a community that grows together - both professionally and personally. Even with our exponential growth, our team is kept agile and nimble, allowing you to have a huge impact and carve your own path from day one. We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!

b.well puts the consumer in the center of their healthcare. We’ve built a personal connected health platform that unifies all aspects of a person’s health in a single place, and puts the consumer in control by: - Empowering consumers with their own health records including clinical, financial, wearable, social and more. - Providing consumers with a personalized health journey customized to their own health needs in an incentivized, gamified format - Enabling consumers with on-demand services such as telemedicine, mobile scheduling, Rx price shopping and more. - Allowing consumers to share data with their health tribe including family, caregivers and physicians. While designed for consumers, b.well solves problems across the spectrum including reducing admin costs, managing risk, improving quality and reducing medical expense. Designed to support the move to pay for value and improved quality outcomes b.well manages risk on any population.