Top Sports Startups in 2024

We founded The Athletic with this simple mission: produce smarter coverage for die-hard fans. It’s what we set out every day to do and our world-class full-time writers, alongside talented contributors and freelancers, have produced thousands of in-depth articles for The Athletic’s subscribers. Our employees are talented writers, editors, engineers, designers, marketers, brand strategists and more, who are excited about building the next great sports media company. Founded in 2016, The Athletic is a direct-to-consumer subscription media company offering local and national sports coverage. With a presence in more than 47 markets in the US, Canada and the UK, The Athletic's world-class editorial team has produced thousands of in-depth articles as well 
as a newly released lineup of podcasts and videos. Our headquarters is in San Francisco, we have offices in New York and London, and our 
300+ editorial employees are based in their respective markets.

A live event’s better because of the people by your side. You see the same things. You feel the same feels. You walk out changed for the better. And that’s why SeatGeek makes it easy to score sweet deals on tickets to more events than we can count.

Culdesac Tempe — the first car-free neighborhood built from scratch in the U.S. — will be home to over 1,000 people. We’ve pulled out the parking lots to make room for acres of greenspace, friendly courtyards, and shops right at your doorstep. We’re bringing together services like ridesharing, bikes, scooters, and same-day grocery delivery, so zero private cars means zero hassle. Plus, an on-site light rail stop makes it a breeze to get downtown for work.

Strava is Swedish for “strive,” which epitomizes our attitude and ambition: We’re a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world. Every day, we’re searching for new ways to inspire athletes and make the sports they love even more fun. But it’s not only about achieving – we’re an inclusive team, dedicated to elevating each other and the members of our community. That balanced approach has helped us revolutionize our industry, and we’re just getting started. Millions of athletes are on Strava, millions more will come. When you’re ready for a challenge and a team that will support you along the way, join us.

WHOOP is the performance optimization system that helps elite athletes and teams win. WHOOP provides athletes, coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. The system is currently being used by professional and collegiate athletes, Olympians, and the United States military. At WHOOP our mission is to create a product that makes individuals and teams perform at a higher level through a deeper understanding of their bodies and daily lives.

Our product offers die-hard supporters an unparalleled fan-experience based around supporting the athletes. With team-focused news, community chatting and merchandise, we're focused on building the first hub for college sports fans that actually benefits the athletes.

Sorare is at the intersection of sports, gaming, and NFT collectibles. Through tradable digital cards, Sorare is designing a collective fantasy sports experience where you can manage your favorite players, hone your passion to earn prizes, and be part of a thriving community. Anyone, anywhere, can connect with the game on Sorare. The company’s mission is to build “the game within the game” and to give fans, players and clubs the platform to celebrate, share, and own your game. Founded in 2018, Sorare has seen tremendous growth. The platform has a card sales volume of over $400M since January 2021 (up from $8M in sales in 2020) and now has exclusive partnerships with over 250 football (soccer) clubs, the MLB & MLBPA, and the NBA & NBPA. Sorare is trusted by a world-class team of investors including Softbank, Benchmark, Accel Partners, athletes such as Serena Williams and Kylian Mbappé, and key tech investors such as Alexis Ohania - all who believe in the future of integrating NFTs with Gameplay.

We are convinced that the fantasy sports community needs a solution that allows for the storing and transferring of funds easily, quickly, & securely. We expect our strongest market segment to be season-long league users who leagues require a pay in to participate. According to our research, more than 40 million people played fantasy sports in North America during 2014, the equivalent of 30% of U.S. adult males. The average player spends $100 a year on fantasy. Together users spent $11 Billion on the activity in 2014. Popularity is at all time high with no signs of slowing down and season-long leagues, which have been around for decades, continue to thrive especially now that fantasy is being endorsed by major pro leagues. Additional market segments include daily fantasy sports players who find value and convenience in the ability to store value collected from multiple mobile sites on one platform. This could increase our target market by an additional 10 million people.

fuboTV. The most sports for the least money. fuboTV carries over 40,000 live events: MLB, EPL, NFL, NBA, NHL and other high profile sporting events. fuboTV is available on Roku, Samsung TV, Kindle fire, iPad & Android tablets. Xbox and phone apps will be available in January.

Jump is the only end-to-end fan experience platform built for sports teams and venues, breaking the mold for what fans can expect at live events. Jump’s enterprise software enables sports teams and venues to unlock the massive opportunities that come from real relationships with their fans, rethinking the traditional model that hasn’t put the fan experience first. Founded in 2021 by Marc Lore, Alex Rodriguez, and Jordy Leiser and backed by top venture firms including Forerunner Ventures, Will Ventures, Mastry Ventures, and Courtside Ventures, and more, we’re just getting started! We are a remote first team that grounds our actions and decisions in our core values — begin with trust, bring our all, and blaze a trail. Living our values means that we always assume positive intent, show up with authenticity and empathy, and push the limit of what is possible with our collective creativity. We’re actively recruiting for smart, tenacious, adaptable, and most importantly kind people to join our team!