Top Consumer Startups in 2024

Whether you need in-home dog boarding, pet sitting, dog walking, or day care, Rover connects pet parents with dog people who’ll treat their pets like family. Rover sitters are your rainy-day-dog-walkers. Your every-day-belly-rubbers. Your tug-of-war players. Your middle-of-the-night-pee-breakers. Because we get it—your dog is family. And when you can’t be there, you can trust us to keep your dog happy, healthy, and sweet as ever. But it’s not just about dog love. Rover is also an award-winning technology business committed to making pet care safe, easy, and affordable so that everyone can experience the unconditional love of a dog. So for the frequent butt-sniffers, the sock-stealers, the table-side beggars and the clicker-trained champions: We’re your people. And for the world travelers, the long-day-at-work-ers, the business-trip jetsetters, the swing-shift survivors: We’re your people, too. Whatever you and your dog are into, we’re into it, too. And we’ve got your back. Anytime

We are an e-commerce company based in New York City focusing on design-driven online and printed stationery, including greetings, invitations, birth announcements, wedding suites, and custom stationery. Some of our partners include leading fashion designers Kate Spade New York, Kelly Wearstler, and Oscar de la Renta. Millions of people use our elegant technologies and expressive designs to celebrate their most important life occasions.

Amperity is a stealth-mode enterprise software company founded by repeat entrepreneurs Kabir Shahani and Derek Slager. After a successful exit of their prior venture in 2013, the two are back at it again to address one of the largest unmet needs in the marketing technology space, and are building a powerhouse team to do so. Through the use of functional programming, modern big data tools, and a machine learning- powered data stitching platform, our team of talented engineers and trusted advisors are building a one-of-a-kind data-first application for marketing. Amperity is backed by some of the most notable names in tech -- including Madrona Venture Group, Liquid 2 Ventures, Hyde Park Ventures, and top executives and founders from multi-billion dollar companies like Concur, ExactTarget, Microsoft, and Isilon Systems.

Honor, a home care company, is the founder of the Honor Care Network, a pioneering national network of home care providers. Honor is the first company ever to bring scalable workforce management and technology expertise together with the high-touch, personalized care of local homegrown care agencies. Working with Care Network Partners, Honor helps older adults live safely and comfortably in their own home by enabling reliable, transparent, high-quality care. Founded in 2014, Honor is now one of the fastest-growing, non-medical home care companies in the U.S., currently providing care to families in California, Arizona, Texas, and New Mexico.

Alto is a telehealth pharmacy focused on helping people live healthier by making the prescription experience easier, more supportive, and more affordable. We’re transforming a $500 billion industry by reinventing what a pharmacy can do, for both patients and providers—from hand-delivering medications for free to offering on-call help by text or chat. Over one million deliveries, over a thousand five-star Yelp reviews, and an NPS score of +86 later, we’re proud to say we’ve built a pharmacy that people truly love.

Seven Starling is a digital health company designing the next generation of care for women and families. Our community-based model of care combines individual therapy with small group therapy, peer support, and medication management - as needed - to provide well rounded support to those in their motherhood journey, throughout pregnancy and beyond. Seven Starling's evidence-based model of care is designed with leading experts and OBGYNs to drive health outcomes that can impact the lives of millions. The US has the worst maternal health outcomes and highest cost of care of any developed country, and we’re on a mission to change that.

We collect, analyze, and rate product health & sustainability data for consumers, companies (food/cpg/grocery), and investors. Evaluated the dietary, health, & climate impacts of 360K+ products (and counting). Named by Google 1 of the 3 “Best Apps for Good”.

Foundation Capital was founded in 1995. As an early-stage venture capital firm, our fintech, enterprise, and consumer investments have reinvented industries and defined new markets. For a quarter of a century—through boom and bust, prosperity or calamity—Foundation Capital has endured, evolved, and thrived, with over $3B in committed capital, 28 IPOs, and 80+ acquisitions to our name. Building companies is in our bones. We back individuals who want to nudge the world ahead in some way, using a transformative business as their fulcrum. Great companies, like Apple or Amazon or Netflix, aren’t formed from code and corporate charters. They’re built on a foundation of dreams and desires; raised up through struggle and sacrifice. For such companies to succeed, the people who start and lead them have to want success badly. It has to come from the deepest part of them—a hunger to create something consequential, something lasting; a need to prove themselves, whether out of a sense of mission, or a yearning for significance, or a heart full for disobedience. We look for people who believe—even if they would never speak it out loud—that the purpose of life is to be briefly extraordinary. We think that since the beginning of invention, humanity has advanced because the remarkable have pushed us forward. Because select women and men of their times have dared to think different, to build it better, to do what’s never been done. Across the ages, we’ve had many names for these people. Today, at Foundation Capital: we call them founders.

Seis is banking built for the 44 million native Spanish speakers living in the US. We treat Spanish speakers as first class citizens & are ending *dial 2 for español.* Our mission is to build the most delightful, full-service banking experience for anyone who wants to bank in their native Spanish. Our goal is to make such an amazing banking experience that people will wish they spoke Spanish so they could bank with us. We launched our checking account + debit card product in Q1’22 and are growing very quickly. We’ve been covered by [CNN](cnn.com/2022/07/01/business/spanish-speaking-bank-seis), [Univision](univision.com/shows/noticiero-univision/nuevo-banco-para-hispanos-en-eeuu-ben…), [CNN Español](cnnespanol.cnn.com/video/seis-banco-espanol-estados-unidos-hispanos-inhs-pkg), [Solo Dinero](solodinero.com/seis-como-es-el-nuevo-banco-en-ee-uu-completamente-en-espanol), and other press outlets. We’ve raised over $23 million and are backed by Y Combinator, Goodwater Capital, F Prime (Fidelity), Album VC, Peterson Ventures, and some of the biggest names in fintech, including Immad Akhund (CEO/Founder Mercury), Arash Ferdowsi (Cofounder Dropbox), Max Mullen (Cofounder Instacart), Sam Hodges (CEO/Cofounder Vouch Insurance), Jack Altman (CEO/Cofounder Lattice), Dan Romero (Coinbase), Elad Gil, Shrug Capital, Jason Garcia (Head of Capital Markets @ Mercury), and others.

AllVoices is an anonymous reporting and communication platform that enables employees to safely report harassment, bias, culture issues, share feedback, and ask questions - directly to their company's leadership. Companies get reporting with a communication channel and data insights that help them improve company culture proactively.