Top Consumer Startups in 2026

Seesaw is used in over 75% of schools in the U.S. (and in 150 other countries!) by over 10M teachers, students, and family members. Your work at Seesaw will have broad reach and meaningful impact. Seesaw is at the heart of the learning process for millions of students. Our platform encourages creativity, expression, and feedback that makes students excited to learn. We believe when students are truly engaged in learning, they find what lights them up, conquer the tough stuff, and open new doors. Now more than ever, remote learning solutions are essential. Seesaw enables meaningful learning from anywhere, for every student. What’s more, Seesaw is showing that it’s possible to work on an important mission and build an exciting and long-term business. We are a profitable company - and we’re still growing quickly. All employees get equity in the company so you can share in our collective success.

Hometap is a smart new loan alternative for tapping into home equity without taking on debt. Homeowners receive debt-free cash by selling a percentage of the equity in their homes to Hometap. They can use the cash for anything, from paying off credit-card debt to starting a business to buying a second home. When the home sells or the homeowner settles the investment, Hometap is paid out an agreed-upon percentage of the sale price or current appraised value. Learn more at hometap.com.

We're on a mission to empower hard-working Americans to achieve greater financial resilience; arming them with the products and support they need to create healthy financial habits. Through our mobile app, we offer customers premium bank accounts that have no minimum balance requirement or monthly account fees, high-interest savings accounts, and solutions to build, repair, and access credit. Our state-of-the-art technology provides tech-first features to help people achieve their financial goals and manage their money more easily. Varo is distinct from other fintechs: We've made history as the first and only consumer fintech to be granted a national bank charter by the Office of the Comptroller of the Currency (OCC). Our unique team combines the best of tech and banking, and we’re wildly passionate about keeping our customers happy by helping them manage and grow their money. Our teams are based in San Francisco and Salt Lake City. Privately held, we've raised over $419M to date, from leading institutional investors and strategic partners including Warburg Pincus, The Rise Fund / TPG Growth, Gallatin Point Capital, Harbourvest Partners, and Progressive Insurance.

Thanx is a leading provider of digital guest engagement for offline businesses. Brick-and-mortar retailers, restaurants and malls are facing an unprecedented crisis in the aftermath of COVID-19; Thanx helps these businesses embrace digital purchasing, capture greater customer data, and take action on that information to personalize every interaction with their guests. Our proprietary integrations with credit card networks (e.g. Visa) provide the volume and accuracy of purchase data which sits at the core of every product we build.

We combine expert curation and unmatched value to connect readers with books they’ll love. We believe that discovering, buying, marketing, and selling books online should always be an easy, joyful experience. We lean into two key concepts – expert curation and unmatched value – to build innovative products and tools that get the right books into the right hands. Our teams at BookBub and Chirp have helped the publishing industry drive hundreds of millions of dollars in ebook and audiobook sales worldwide – and every day, millions of readers turn to us for help finding books they’ll love.

Eli is a women's health company on a mission to improve lifelong health through continuous hormone monitoring. Hormones impact physical and mental health every day and at every stage of life. Eli offers real-time insights from hormones in saliva that can be tracked continuously over time, unlike traditional testing methods or send-out tests that only provide a single snapshot. With just three simple steps, Eli's at-home technology provides women with personalized hormone profiles to make informed decisions about their health. Eli is filling a data gap to transform how women manage their hormonal health in key areas like menopause, fertility, contraception, and endocrine conditions. Eli has raised a total of $9 million so women can have the information they need to optimize their overall health from puberty to beyond menopause.

OneShop is building an operating system for reselling online, designed for small sellers. For $45/mo we make it easier to run your reselling business, whether you’re selling on one site or half a dozen. We do this by arming you with tools for your reselling workflow that simplify, standardize, and automate the seller experience across sites and off-platform.

You.com is an AI-powered search and productivity platform that integrates conversational search, large language models, and specialized tools to provide users with contextual and personalized answers. The platform combines traditional search results with generative AI responses, allowing users to interact through natural language queries. It also offers task-oriented applications such as writing assistance, code generation, summarization, and content creation within the same interface. You.com emphasizes customization by enabling users to choose preferred sources and adjust their search experience according to their needs. The platform positions itself as both a search engine and an AI assistant, aiming to streamline workflows by combining browsing, research, and productivity features in one environment. Through its combination of AI-driven insights and integrated tools, You.com supports users across different tasks such as research, problem solving, and creative work.

nate is a venture-backed, intelligent automation, social shopping and payments startup, with offices in New York and London. nate just closed its series A round, raising 38MM from Renegade, Forerunner Ventures, Coatue and Canaan, among others. nate was created based on the principle of “humans inspire, machines execute”. It guides our team to create a product and company that is truly consumer and privacy first, and that will play a part in online shopping solutions from moment of inspiration to purchase.

We help people change their lives. BetterHelp is the world’s largest therapy service. We set out on a mission to provide everyone with easy, affordable, and private access to therapy: anytime, anywhere. To date, our network of over 30,000 licensed, accredited, and board-certified therapists have assisted more than 1,000,000 people. Every month, our secure website and mobile app facilitate over 5,000,000 messages, chats, voice calls, and video sessions that help people face life’s challenges. We’re taking mental healthcare to the next level. We combine clinical care, cutting-edge technology, and data-driven product development to constantly learn, iterate, and improve. We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our members. We are a community that grows together - both professionally and personally. Even with our exponential growth, our team is kept agile and nimble, allowing you to have a huge impact and carve your own path from day one. We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!