Top Consumer Goods Startups in 2024

Magic Spoon reimagines your favorite childhood breakfast cereal into a high protein, low carb, guilt-free daily indulgence. Since launching in April 2019, Magic Spoon has been featured in media ranging from New York Magazine to Fast Company, and raised $6.5mm+ from investors including Lightspeed Venture Partners, Collaborative Fund, Questlove, Nas, Rick Rubin, Ryan Holliday and the founders of Allbirds, Casper, Warby Parker, Harry's, Native, FabFitFun, and more.

Cresicor is a high growth startup that aims to transform trade management between manufacturers of consumer-packaged goods (CPG companies) and their retailer partners and distributors. We're developing an analytics-rich software system that replaces the current spreadsheet workflow that CPG companies use to manage their trade. Over the last few years, we have amassed a client base of industry leading brands and now manage over a hundred million of their trade dollars. We're rapidly growing, and are now working with larger and larger companies that have a diverse set of needs. This has led to some interesting technical challenges, and we're looking for help in scaling and improving our product to meet our customers' needs.

Candid is redefining oral health by using modern technology to help deliver human-focused care. With a commitment to creating the best outcomes, Candid inspires confidence and promotes wellbeing. We believe that high-quality orthodontics should be affordable and accessible, and we’re pioneering an innovative approach to diagnosing, treating, and monitoring cases remotely. Our team is a group of startup veterans with experience across healthcare, hospitality, tech, and finance at companies such as Lyft, BCG, Airbnb, Blackstone, and Clover Health.

PAX Labs is an award-winning consumer technology brand with a mission to establish cannabis as a force for good. Our products set a high bar for quality and, together with the PAX App, offer unique features such as safety locking, adjustable temperature and draw control. As millions of consumers try cannabis for the first time or return to it after a long hiatus, PAX believes that quality, transparency and predictability are the keys to safe, responsible use by adults. Headquartered in San Francisco, PAX is backed by leading technology investors including Tiger Global and Tao Invest (Pritzker family fund). We are an exceptional team with hardware and software backgrounds in consumer technology, healthcare, and biotech, and are growing rapidly to deliver on our mission. Our internal culture values diversity, integrity, having an impact, and passion for the larger movement that PAX is a part of.

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create natural, clinically effective formulas for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals—and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too—by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Come join us at the forefront of media and technology.

RPS partners with startups and enterprise companies to strategize, build, launch, and invest in digital products. We work as a longterm extension of technical and non-technical product teams. RPS selectively invests in the early stage companies. Our methodology has helped drive value during multi-year partnerships with ClassPass, Block Six Analytics, and HealthReveal.

Our products enhance the guest dining experience, streamlines operations, and increase our clients’ brand value. With PrestoPrime, diners can order food, provide feedback, play games, and pay their bill at the table, without waiting. Our system includes not only specialized hardware, but also a complete software solution designed to meet the specialized needs of restaurants.

Upstack Studio is a product development agency founded in 2017. Our team is focused on building impactful web & mobile apps that help improve the lives of people around the world. We’re not just “yet another” software house that blindly follows instructions. Everything we do here at Upstack Studio is centred around the idea of empowering non-technical entrepreneurs. We work closely with them on their game-changing ideas so they can focus on creating a positive impact. We’ve helped companies like Daikin, Acson, Recruitopia, Hack In The Box, The Malaysian Insight and Teleme take their idea from napkin sketch to a real-shipped application. Have a great new product idea and nobody to start building it? We’d love to help.

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European our infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.