Top Product Design Startups in 2024

Pendo helps people adopt software more quickly and successfully. Pendo customers include the world’s leading software companies and digital enterprises, including Verizon, RE/MAX, LabCorp, OpenTable, Okta, Salesforce, and Zendesk. Founded in 2013 in the heart of Raleigh, North Carolina, Pendo is backed by Battery Ventures, Spark Capital, Meritech Capital and Sapphire Ventures. Through its ProductCraft and customer communities, sponsored events and podcast, Pendo aims to support the success of product and digital leaders everywhere. For more information, visit: pendo.io

Productboard is a customer-centric product management platform that helps organizations get the right products to market, faster. Over 5,400 companies, including Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap. With offices in San Francisco, Prague, and Vancouver, Productboard is backed by leading investors like Dragoneer Investment Group, Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures. Learn more at productboard.com.

Color makes data-driven health programs such as clinical genetics accessible, convenient, and cost-effective for everyone. Color partners with leading health systems, premier employers, and national health initiatives around the world including the million-person All of Us program by the National Institutes of Health. Rock Health has recognized Color as the “Best Digital Health Company to Work For.” We are committed to building an inclusive and diverse team that helps make precision health programs accessible, convenient, and cost effective for everyone. For more information about Color, visit color.com.

Wizeline transforms how teams build technology. We bring Silicon Valley innovation to the world with a global network of over 5000 developers and non-technical talent to build engaging customer experiences. Anyone can innovate with Wizeline. We help enterprises develop and release intelligent software solutions. Our unique combination of global engineering teams, proprietary technology, and education opportunities ensures that end users enjoy consistent, high-quality experiences. Learn more at wizeline.com/consulting.

We are an e-commerce company based in New York City focusing on design-driven online and printed stationery, including greetings, invitations, birth announcements, wedding suites, and custom stationery. Some of our partners include leading fashion designers Kate Spade New York, Kelly Wearstler, and Oscar de la Renta. Millions of people use our elegant technologies and expressive designs to celebrate their most important life occasions.

Second Order Effects (SOE) is a California-based engineering firm specializing in custom electronics and end-to-end electronic system design. We develop cross-disciplined solutions and products to solve some of the world’s most challenging problems by optimizing solutions beyond the first order. SOE tackles a wide range of projects in the aerospace, automotive, industrial, and commercial sectors. We design and build flight control systems, wireless communication devices, power electronics, analog sensor interfaces, mixed-signal circuits, motor drivers, system controllers, video cameras, embedded computers, and optical and RF amplifiers, sensors, and antennas. Our designs have gone into rocket engines, satellites, self-driving cars, automated systems, and household/retail consumer electronics.

A modern agency for evolutionary brands. Based roughly on—but also wandering recklessly from—the principles of Design Thinking, our framework facilitates collaboration and focuses on user outcomes. We believe in flexibility and efficiency and we work together in iterative sprints to turn ideas into solutions (and back again).

We realize the unimagined for the world’s most ambitious organizations. Founded in 1999, our global reputation is based on our teams’ unique ability to think beyond the ordinary and launch ground-breaking products and services. We believe that our phenomenal team is the core reason for our success, our growth, and our thriving culture. You’ll work with the world’s most forward-thinking companies, including the likes of Netflix, Spotify, Asana, Tesla, The Academy of Motion Pictures, Dolby, Ancestry, Salesforce, and many others. You’ll work across diverse industries and varying form factors, including automotive, luxury, travel, operating systems, website ecosystems, voice recognition software, artificial intelligence, and so much more.

Through a combination of aligning strategy and action with an in-depth understanding of our clients’ audience, we analyze data and optimize accounts to increase awareness while generating demand — maximizing ROI. We provide Performance Marketing Management (Paid Search, Paid Social, SEO), Digital Product Strategy (UX/UI Design, Brand Identify), and Reporting + Analytics (Lifetime Value Modeling, Forecasting, Marketing + Sales Funnel Reporting). We work with medium to large clients in a range of verticals including eCommerce, B2C, Insurance, Financial Services, etc.

Did you know… only a third of product teams actually do *continuous* product research? A lack of time, tools, and resources often mean that valuable user insights are left in the dark. With Maze, you can shine a light on what your users really want and make more strategic product decisions. Maze is a product research platform dedicated to making life easier for modern product teams. With versatile features—from prototype testing, to video and screen recordings of usability sessions—Maze empowers over 60,000 brands, from Samsung to Braze, to learn about their audiences and act fast. With easy one-click integrations to some of the world’s leading design platforms, Maze makes it easier than ever to test designs, ideas, and prototypes. Import prototypes seamlessly to Figma, Adobe XD, InVision, Marvel, and Sketch to help round up feedback and move ideas in the right direction. As well as being accessible across multiple devices, mazes can be shared with users across the globe in just a matter of clicks. A simple URL is all that’s needed to gather user insights in a matter of hours. Once the results roll in, Maze does the work for you with automated analytics that display responses in visually digestible reports. As well as looking beautiful, a Maze Report can be shared easily with major stakeholders for further discussion and ideations. With the Comments feature, customizing your reports with summaries and follow-up actions has never been simpler. With flexible plans built to accompany your product research goals, Maze is designed to empower you—whether you’re a team of one or 100. And if you’re still not sure where to begin with your product research, Maze’s curated gallery of [Templates](maze.co/templates/product) will steer you in the right direction.