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Sales Manager Salary and Equity in 2026
How much do Sales Managers expect to make at US-based startups? The average expected salary for Sales Managers in a startup is 126k per year, with a range from 60k to 264k. The salary range for Sales Managers varies depending on factors such as location, industry, experience, skills, and startup stage.
126.3k
Average Salary
3 years
Average years of experience

Salary
The average Sales Manager salary is $126,292, which is 11.9% higher than the average startup salary of $112,833. Sales Manager salaries are based on exclusive Wellfound data. All data is updated on a weekly basis. Factors that may influence salary include: location, years of experience, title, size of company, skill-set, and industry.
Top of market
$225,458/yr
Range $175k - $264k
Average
$126,292/yr
Range $90k - $154k
Below Average
$88,583/yr
Range $60k - $113k
Top Locations
The highest average salary a Sales Manager can get in Seattle, that is $175,000. This pay is 38.6% higher than the average Sales Manager salary in startups, which is $126,292. Salaries will vary based on your location. The top-paying markets in the US, on average, are currently: Seattle (avg $175,000 per year), San Diego (avg $170,000 per year), New York (avg $170,000 per year). Remote jobs often pay based on the location you reside in.
Seattle
$175k
San Diego
$170k
New York
$170k
Austin
$140k
Minneapolis
$140k
Vancouver
$115k
Toronto
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View SalariesIndustries
The highest average salary a Sales Manager can get in B2B · SaaS · Mobile · Artificial Intelligence / Machine Learning, that is $365,000. This pay is 20.9% higher than the average Sales Manager salary, which is $301,950. The highest-paying industries in 2023 are: B2B · SaaS · Mobile · Artificial Intelligence / Machine Learning (avg $365,000 per year), Enterprise Security (avg $340,000 per year), Mobile Security (avg $340,000 per year).
Years of experience
Below Average
Average
Top of Market
The highest average salary a Sales Manager can get with 10+ years of experience, that is $210,000. This pay is 66.3% higher than the average Sales Manager salary, which is $126,292. The salary range varies with years of experience and depends on other factors such as skill set, size of company, and industry.
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