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Social Media Manager Salary and Equity in 2026
How much do Social Media Managers expect to make at US-based startups? The average expected salary for Social Media Managers in a startup is 61k per year, with a range from 22k to 141k. The salary range for Social Media Managers varies depending on factors such as location, industry, experience, skills, and startup stage.
61.3k
Average Salary
1 years
Average years of experience
Salary
The average Social Media Manager salary is $61,292, which is 45.7% lower than the average startup salary of $112,833. Social Media Manager salaries are based on exclusive Wellfound data. All data is updated on a weekly basis. Factors that may influence salary include: location, years of experience, title, size of company, skill-set, and industry.
Top of market
$116,458/yr
Range $87k - $141k
Average
$61,292/yr
Range $50k - $73k
Below Average
$31,583/yr
Range $22k - $40k
Top Locations
The highest average salary a Social Media Manager can get in New York, that is $88,000. This pay is 43.6% higher than the average Social Media Manager salary in startups, which is $61,292. Salaries will vary based on your location. The top-paying markets in the US, on average, are currently: New York (avg $88,000 per year), San Diego (avg $72,000 per year), Austin (avg $70,000 per year). Remote jobs often pay based on the location you reside in.
New York
$88k
San Diego
$72k
Austin
$70k
Chicago
$70k
Remote
$60k
Seattle
$57k
London
View SalariesBoston
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View SalariesSan Francisco Bay Area
View SalariesVancouver
View SalariesToronto
View SalariesIndustries
The highest average salary a Social Media Manager can get in Trading, that is $210,000. This pay is 49.9% higher than the average Social Media Manager salary, which is $140,100. The highest-paying industries in 2023 are: Trading (avg $210,000 per year), Luxury (avg $210,000 per year), Online Readers (avg $155,000 per year).
Years of experience
Below Average
Average
Top of Market
The highest average salary a Social Media Manager can get with 10+ years of experience, that is $39,000. This pay is 36.4% lower than the average Social Media Manager salary, which is $61,292. The salary range varies with years of experience and depends on other factors such as skill set, size of company, and industry.
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