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Sales Manager Salary and Equity in London 2026
How much does a Sales Manager expect to make at London-based startups? The average expected salary for Sales Managers in London-based startups is 66k per year, with a range from 25k to 200k. These amounts were gathered from Wellfound self-reported data and represent the median salary range. The salary range for Sales Managers in London startups varies depending on factors such as industry, experience, skills, and startup stage.
65.9k
Average Salary
2 years
Average years of experience

Salary
The average salary for a Sales Manager in London is $65,931, which is 14.4% lower than the average London startup salary of$77,042. Sales Manager salaries in London are based on exclusive Wellfound data. All data is updated on a weekly basis. Factors that may influence salary include: years of experience, title, size of company, skill-set, and industry.
Top of market
$122,083/yr
Range $78k - $200k
Average
$65,931/yr
Range $30k - $120k
Below Average
$45,949/yr
Range $25k - $70k
Industries
The highest average salary a Sales Manager in London can get in Blockchain / Cryptocurrency, that is $125,000. This pay is 57.0% higher than the average Sales Manager salary in London, which is $79,600. The highest-paying industries in 2023 are: Blockchain / Cryptocurrency (avg $125,000 per year), Finance Technology (avg $120,000 per year), Venture Capital (avg $90,000 per year).
Years of experience
Below Average
Average
Top of Market
The highest average salary a Sales Manager in London can get with 10+ years of experience, that is $55,000. This pay is 28.6% lower than the average salary in London startups, which is $77,042. The salary range varies with years of experience and depends on other factors such as skill set, size of company, and industry.
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