Top Self Development Startups in 2027

BetterUP is the first mobile platform that provides evidence-based personalized coaching to boost your confidence and performance at work. We like to think of it as “executive coaching for everyone.” The app provides 1-on-1 coaching and bite-sized learning to build personal and professional skills like managing stress, increasing concentration, engaging with peers, and honing your competitive advantage. As Millennials increasingly enter the workplace, the demand for coaching will continue to grow. They are the most stressed generation and are not receiving the support they want. Over 75% of Millennials wish their manager was more of a coach. They are seeking coaching that's proven, affordable, and optimized for their busy, on-the-go lifestyle. We teamed up with behavioral scientists, psychologists, health experts, Navy SEALs, Olympic medalists, and executives to pioneer a new breed of business coaching, one rooted in evidence-based science that is highly accessible.

Vacation With An Artist (VAWAA) is a platform for creative types and lifelong learners to book 4-7 day apprenticeships with curated master artists and craftspeople in 30+ countries around the world. From painting with a prolific artist in Italy, calligraphy with a grandmaster in Kyoto to making a bicycle with India's first bamboo bicycle-maker, it's a chance to learn new skills and immerse into the life of a master in a new place. Travelers from around the world have gone on VAWAA experiences that have led to powerful stories of creativity, personal reinvention and collaborations. The international travel market is hungry for rich immersive experiences and we are expanding to become the best company for creative travel experiences globally.

Gratitude Plus is a community-based journaling platform that helps people develop a habit of gratitude and live happier. The app combines a simple, private journal and community features that let you read public gratitudes on a public feed, send positive notes of encouragement, and create private gratitude circles with others. The community can help you put your own life into perspective by exploring what others are grateful for around the world. Gratitude Plus makes it quick and easy to get started on your wellness journey.

Better's mission is to help people better themselves and the world! We are creating the world's largest and most effective resource on personal growth and development. We provide tailored advice to people and organizations via personal coaching and organizational consulting. We create solutions for social impact with our in-house applied research lab, startup studio, and venture fund.

Aurora Genesis is an early-stage startup building Aurora Origins, a consumer platform that models complex personal data and turns it into something people can explore and act on. We're pre-seed and founder-led, working on hard problems in data modeling, systems design, and making complex information legible to people