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Backend Engineer
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Advertising

Backend Engineer salary in Advertising startups in 2026

How much does a Backend Engineer expect to make in Advertising startups? The average expected salary for Backend Engineers in Advertising startups is 190k per year, with a range from 30k to 314k. These amounts were gathered from Wellfound self-reported data and represent the median salary range. The salary range for Backend Engineers in Advertising startup varies depending on factors such as location, experience, skills, and startup stage.

190.2k

Average Salary

5 years

Average years of experience

Hiring data hero image

Salary

By quarter
The average salary for a Backend Engineer in Advertising startups is $190,194, which is 77.1% higher than the average salary of $107,417 in Advertising startups. Backend Engineer salaries in Advertising are based on exclusive Wellfound data. All data is updated on a weekly basis. Factors that may influence salary include: location, years of experience, title, size of company, and skill-set.

Top of market

$244,028/yr

Range $192k - $314k

Average

$190,194/yr

Range $145k - $255k

Below Average

$151,820/yr

Range $30k - $246k


Top Locations

The highest average salary a Backend Engineer in Advertising can get in New York, that is $115,000. This pay is 39.5% lower than the average Backend Engineer salary in Advertising startups, which is $190,194. Salaries will vary based on your location. The top-paying markets in the US, on average, are currently: New York (avg $115,000 per year). Remote jobs often pay based on the location you reside in.
 

Industries

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Tech Stack

The highest average salary a Backend Engineer in Advertising can get with GraphQL, that is $204,000. This pay is 89.9% higher than the average salary in Advertising startups, which is $107,417. Salary range for specific skills will vary based on the supply and demand in the current market.
The top-paying Backend Engineer skills in Advertising startups of 2026 are:
  • 1. GraphQL

    $204k

  • 2. Go

    $190k

  • 3. Kotlin

    $185k

  • 4. Pyspark

    $175k

  • 5. Scala

    $170k

  • 6. PyTorch

    $162k

  • 7. Elixir

    $162k

  • 8. Heroku

    $162k

  • 9. TypeScript

    $155k

  • 10. Selenium

    $150k


Years of experience

Below Average

Average

Top of Market

The highest average salary a Backend Engineer in Advertising can get with 10+ years of experience, that is $155,000. This pay is 44.3% higher than the average salary in Advertising startups, which is $107,417. The salary range varies with years of experience and depends on other factors such as skill set, size of company, and industry.