Top Fitness Startups in North America

We are a dynamic and quickly growing team on a mission to disrupt the beauty and wellness technology space. Every single day, you will help shape the future of GlossGenius. You will be challenged both creatively and intellectually as you take on important projects in an environment that fosters continuous learning, growth and ownership. We're looking for candidates that resonate with our mission "to help small business owners be more successful and do what they love." If this sounds like you, we want you. We make powerful software that’s helping beauty and wellness salons and studios manage and grow their businesses through an integrated booking, payments and marketing platform. We're fundamentally changing the beauty industry and disrupting legacy software solutions with its affordable, elegant and easy-to-use solution.

About Eight Sleep Eight Sleep is building an end-to-end predictive health platform, starting with the one place humans spend a third of their lives - the bed. Founded in 2014, we began by reimagining sleep as a trainable input to health and performance. Our flagship product, the Pod, turns the bed into an always-on lab, combining advanced temperature regulation, biometric sensing, and AI to optimize recovery, improve performance, and surface early signals for preventative action. Today, Eight Sleep has analyzed 1B+ hours of sleep data, serves customers across 30+ countries, and has recently raised an additional $100M to expand beyond sleep optimization into broader health prediction and intervention. Backed by leading investors including Founders Fund, Y Combinator, Valor Equity Partners, and HSG, we’re building the foundation for how people understand and improve their health every day - passively, continuously, and proactively. Learn more at eightsleep.com

A personal fitness service that combines certified personal trainers, mobile apps and cloud technology to deliver fitness results. How it works: - Meet your trainer in-person, 1-4x each month. - Get personalized, guided mobile app workouts from your trainer. - Stay connected, motivated and accountable, 24/7. GAIN Trainer Network - Highly vetted, expert certified personal trainers - Diverse network spanning multiple fitness specialties in select geographic markets GAIN Clients App - Best-in-class guided workout experience - Performance tracking of exercises, sets, reps - 2,000 exercise instruction multimedia & detailed database developed by top fitness experts GAIN Trainers App - Personalized workout program building tools - Suite of client management & communication tools - In-person meeting scheduling & verification system

Thirty Madison is a family of specialized healthcare brands devoted to creating exceptional outcomes for all. Each of its specialized brands is focused on a specific ongoing condition, and thoughtfully designed to support the unique needs of its community with personalized treatments and care; with Keeps for men's hair loss, Cove for migraine, Picnic for allergies, Facet for skin conditions, and NURX for sexual health. With empathy at the heart of its innovation, its proprietary care model empowers hundreds of thousands of people with ongoing conditions with the accessible, effective treatments across a lifetime of care.

Peloton is the leading interactive fitness platform globally, with a passionate community of more than 7 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. Consumers can access the Peloton library with thousands of live and on-demand classes at the gym, at home, on the road, or wherever they choose to move, through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Guide, and Peloton App on any iOS or Android device and select smart TVs. Through Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises also have access to the Peloton platform and select Peloton products for their teams and customers. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness Instructors.

Bold's digital platform uses personalized exercise programs to address some of the most fundamental health and wellbeing challenges faced by older adults. Bold leverages research and data science to prevent falls, manage chronic conditions, and increase activity levels for older adults with clinically-effective and engaging exercise programs. Bold partners with health plans and providers to improve member outcomes and reduce care costs.

SprintFWD is a technology consultancy for fitness and wellness brands. We create best-in-class mobile and web experiences, helping companies retrofit existing businesses and launch new digital platforms and ventures. In addition, we selectively incubate products internally, with unparalleled experience and distribution in the fitness industry.

ShapeScale is a personal 3D body scanner and fitness tracker that digitizes your body shape in photorealistic 3D so that you can track where exactly you gain muscle and lose fat. Nobody really cares about their weight or even how many steps one takes. These are just numbers to a specific end. What everyone really cares about is whether they are staying in shape or getting in a better shape. ShapeScale will show you even the smallest changes that you cannot see with your own bare eyes. ShapeScale will be the fitness centerpiece for the home that makes sense of your fitness and diet and how it affects your body. Beyond fitness, ShapeScale will enable an entire body computing platform that provides additional applications such as bespoke fashion, virtual 3D fitting rooms, 3D printing, and much more.

Less than 5% of people who set a fitness goal are able to achieve it. Trainwell makes you 10X more likely to achieve your fitness goals by providing 1-on-1 access to your own personal trainer. Your trainer works with a suite of market-leading tech to personalize your workouts, hold you accountable, and push you to reach your goals. Trainwell is democratizing personalized health - at just $99/mo for unlimited training, we are one tenth the price of traditional personal training. Our differentiation comes from the technology we build to empower our trainers to deliver the highest quality in the market while working with 4x the standard number of clients. Trainwell is a fully remote company founded in 2019 by Matt Spettel and Gabe Madonna and has since served 20,000+ clients and raised $17M in venture funding (most recently a $7M Series A+ in Q2 2023).

On a mission to democratize fitness tech. As a community of high performers, both our early members and the Calibrex team are dedicated to democratizing cutting-edge technology that was once only accessible to professional athletes and sports teams with unlimited budgets. By providing access to essential performance metrics, we aim to help athletes of all levels assess and optimize their training, empowering them to make better informed training decisions. Our top priority when designing and improving the Calibrex systems is to support athletes in their pursuit of progress. It's not just in the technology, it's in the people that use it. Philip K & Nick J Founders | Calibrex