Top Tech Startups in Michigan, US in 2024

Pendo helps people adopt software more quickly and successfully. Pendo customers include the world’s leading software companies and digital enterprises, including Verizon, RE/MAX, LabCorp, OpenTable, Okta, Salesforce, and Zendesk. Founded in 2013 in the heart of Raleigh, North Carolina, Pendo is backed by Battery Ventures, Spark Capital, Meritech Capital and Sapphire Ventures. Through its ProductCraft and customer communities, sponsored events and podcast, Pendo aims to support the success of product and digital leaders everywhere. For more information, visit: pendo.io

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

We’ve completely rebuilt the home buying process to be smarter and more joyful. We’ve transformed home buying into a customer-centric, streamlined digital experience. It’s a process that recognizes the individual, uses technology to save time and money, and brings together great mortgages with the most talented real estate agents in the industry. We’re doing it because we’ve been there and we believe home buyers deserve something better than the status quo. Tomo’s mission is to bring omotenashi to the home buying experience. Omotenashi is a Japanese principle of hospitality. It involves anticipating the customer’s needs and striving to meet them before the customer is even aware that they exist. It holds that service is a noble profession and that we should take pride in delivering it. As such, we strive to provide a once-in-a-lifetime experience to our customers, where we go to great lengths to ensure that every detail is memorable.

Using machine learning, Relyance AI builds a dynamic, real-time data inventory and map so your organization can monitor how personal data moves through your code, applications, infrastructure, and to third-party vendors. Relyance AI thrives off of and celebrates diversity. We are committed to creating a safe, healthy, and inclusive work environment no matter our employees' race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status, and encourage diverse candidates to apply.

Fulfil.io helps high growth, high volume merchants simplify operations and scale for growth. With the rise in omni-channel commerce, Fulfil was founded with the simple idea that merchant operations need to be simplified in order to deliver amazing retail experiences. Fulfil enables businesses to turn their back office operations into an accelerator for growth by integrating order management, inventory management, warehouse management, vendor/supplier management, wholesale, manufacturing, financials and customer service, into one seamless solution. We believe merchants should love their operations platform, and we work hard to make that happen every single day. Fulfil.io is a trusted solution for brands like EndySleep, Mejuri, Lie-Nielson Toolworks, and many more.

As population continues to age, there is a growing demand for motor rehabilitation services. The problem is that the way we address this growth or rehabilitation services (physical therapy) has not changed in thirty years because we are still heavily reliant on a one-to-one patient therapist interaction which is costly, non scalable, and difficult to ensure consistent quality. At SWORD Health, we saw the opportunity to take a truly disruptive and transformative approach to this problem by creating the first digital therapy solution that addresses the growing demand for therapy while reducing costs, empowering patients with their recovery to ultimately recover faster, and providing a rich source of data for clinical teams and decision makers. Video: vimeo.com/118489111

Applied Intuition provides software infrastructure to safely develop, test, and deploy autonomous vehicles at scale. Industry leading companies of all sizes use Applied to comprehensively test and rapidly accelerate their autonomous vehicle development.

LawnGuru provides on-demand Lawn Care and Snow Removal services, ordered through mobile and web based applications. With the click of a button, LawnGuru instantly connects consumers with the best local outdoor service providers to take care of their lawn and snow removal needs within hours of each request. Consumers are delighted by the platforms simplicity, convenience and price. Service providers are amazed with the increased revenue, speed of payment and ease of acquiring new nearby business.

Madison Reed (madison-reed.com) is an e-commerce start-up with a team of 180+ rock stars in San Francisco. We’re revolutionizing the $50B hair care market using technology (web, mobile, tablet, social) to radically innovate the user experience and business model. Madison Reed is headquartered in SF and backed by top-tier venture capital firms Norwest VP, True Ventures, Maveron and Shea Ventures.

Keebo is a fast-growing, venture-backed startup that offers a turnkey cloud-based data-learning platform. Built on state-of-the-art academic research, Keebo is the industry’s first Data Learning technology which automates tasks that today require tedious, error-prone, manual work by scarce technical experts. The platform integrates seamlessly into existing infrastructure, ensures sub-second latencies and significantly reduces data warehousing costs. Keebo has passionate customers across many different industries who are now able focus their resources on their core business instead of worrying about the cost and manual optimization of their data infrastructure.