Top Luxury Startups in 2026

Frank Darling is a rapidly growing, female-founded fine jewelry brand specializing in bespoke diamond jewelry and engagement rings. Founded by repeat entrepreneurs with deep experience in mass personalization, our unique approach to content and customization has poised us to disrupt the diamond industry from the ground up.

Menē Inc. is a disruptive new luxury jewelry startup founded by Roy Sebag (Goldmoney founder) and Diana Widmaier-Picasso that manufactures and retails pure 24 karat gold and platinum investment-grade jewelry through an innovative direct-to-consumer online experience. Menē’s mission is to change how consumers perceive jewelry, reviving the ancient tradition of jewelry as a store of enduring value and accessible savings.

We are on a mission to empower the new generation of high performers to master the art of living by seamlessly optimizing their time, access, experiences and wellness. Aurora is a pre-seed company founded and invested in by tier 1, VC-backed technical and commercial entrepreneurs. The company is in ‘stealth’ with a public launch planned in the coming months.

Our product is a combination of a highly trained chauffeur, finest in-car experience and instant availability via the app. Our 5-10 years vision is to expand into complementary verticals, as the equivalent of LVMH for services.

At present in 2022, the membership platform counts tens of thousands of members who can get access to coveted designer bags and jewelry from brands like Chanel, Prada, and Bottega Veneta as their appetite changes. Member acquisition is also especially strong, with an active and growing waitlist to join the membership club.

E-tailer of green mattresses and related eco-luxury and lifestyle products

As we write the Future of Tradition we share a desire to seduce with products and services of quality. A challenge uniting 120,000 talents over 60 countries.

Puig success stories include a combination of owned brands such as Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s and L’Artisan Parfumeur; licenses such as Prada, Christian Louboutin and Comme des Garçons; and Lifestyle fragrances. Puig products are sold in more than 150 countries.

Sotheby’s conducts auctions and private sales of fine art, antiques and decorative art, jewelry, and collectibles. The company also offers related brokerage services. Sotheby’s was founded in 1987 and is based in New York, United States.