Top Jewelry Startups in 2026

The $180 Billion jewelry market is antiquated and ripe for disruption: 1. Highly fragmented - over 80% distributed through mom and pop 2. Structurally in-efficient - archaic supply chains require significant working capital for inventory and long lead times to launch new product 3. Un-segmented - Product offerings are split mainly into expensive fine jewellery or cheap fake jewellery, with nothing in-between Mejuri has addressed these issues and created a direct-to-consumer jewelry brand that offers affordable, on-trend, fine jewellery for the millennial woman. We have created a real-time supply chain with expert manufacturers that allows us to operate with minimal to no inventory, launch new SKUs within 45 days, and sell internationally. We co-design and market new products in collaboration with top You-tube, Instagram, and Blogging fashion influencers. Founding team are third generation jewelers, technologists, brand experts (Chanel, Lacoste, Galeries Lafayette)

Do Amore is an engagement and wedding ring company that sells handcrafted rings created in the most ethical manner, from recycled precious metals to conflict-free stones. In addition to our ethics, every Do Amore ring brings a person in a developing country access to clean water. This way, a couple can change another life forever on their special day.

Frank Darling is a rapidly growing, female-founded fine jewelry brand specializing in bespoke diamond jewelry and engagement rings. Founded by repeat entrepreneurs with deep experience in mass personalization, our unique approach to content and customization has poised us to disrupt the diamond industry from the ground up.

AI-powered marketplace for diamond engagement rings moving over $100m in annual sales. Called the "Secret to Buying the Perfect Diamond" by the New York Times: nytimes.com/2018/12/07/your-money/diamond-comparison-shopping.html

Sylvie is an expert designer of vintage engagement rings, and in her work you will find affordable luxury and the highest standards of craftsmanship. Sylvie has the Collection of Unique & Designer platinum diamond engagement rings, featuring Sylvie's signature Vintage style Bridal jewelry crafted from conflict-free diamonds for women.

Evol Jewels is a design-led lab-grown jewellery brand rooted in innovation and over 50 years of diamond craftsmanship. Born in Hyderabad, Evol blends structure with sentiment — where precision meets purpose, and elegance is intentional. We don’t just make jewellery. We shape how it feels to wear something lasting — with clarity, with care, and with character.