Top Fitness Startups in 2027

1-on-1 personal training is incredibly effective for pro athletes, actors, and rich people, but it's outrageously expensive. So we came together from Nike, Apple, Airbnb, Google, and the NBA to invent an entirely new way to train. Future pairs you with a world-class trainer (a real human) who creates a customized training plan for you every week. Your remote coach tracks your progress and is always just a text away, ready to adjust your plan, share nutrition tips, or just say hi.

Peloton is the leading interactive fitness platform globally, with a passionate community of more than 7 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. Consumers can access the Peloton library with thousands of live and on-demand classes at the gym, at home, on the road, or wherever they choose to move, through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Guide, and Peloton App on any iOS or Android device and select smart TVs. Through Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises also have access to the Peloton platform and select Peloton products for their teams and customers. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness Instructors.

quip is the oral care company designing and delivering products, advice and professional services to make oral health more simple, accessible, and enjoyable — starting with a better electric toothbrush. As the first to market direct-to-consumer oral care subscription service — with fresh supplies delivered every three months, oral care advice sent straight to hundreds of thousands of consumers, and a bidirectional tech platform in development to connect users with a large dental professional network — quip is working to elevate every part of the oral care experience for everyone.

Bold's digital platform uses personalized exercise programs to address some of the most fundamental health and wellbeing challenges faced by older adults. Bold leverages research and data science to prevent falls, manage chronic conditions, and increase activity levels for older adults with clinically-effective and engaging exercise programs. Bold partners with health plans and providers to improve member outcomes and reduce care costs.

We are a tech consultancy, working with big fitness brands to design and build next-level fitness technology. We're entrepreneurs, having started 3 product-tech companies and 1 prior consultancy. We're ex-Silicon Valley and ex-Google. We're hands-on designers and product people who are passionate about the details and love creating epic product experiences. We are tri-coastal and nomadic -- living in inspiring places, traveling freely, and working with influential clients all over the world. Oh, and of course, we love working out. Join us to help build the next gen of epic fitness tech.

SprintFWD is a technology consultancy for fitness and wellness brands. We create best-in-class mobile and web experiences, helping companies retrofit existing businesses and launch new digital platforms and ventures. In addition, we selectively incubate products internally, with unparalleled experience and distribution in the fitness industry.

Founded in 2016 in Vancouver, Canada, FORM is the sports technology company behind the FORM Swim Goggles, a pair of premium swim goggles with a see-through, augmented-reality display that delivers performance metrics in real time. Our founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. His previous company, Recon Instruments, introduced the world’s first smart eyewear for sports in 2010 and was acquired by Intel in 2015. FORM employs many of the people from that original team, leveraging decades of combined expertise in sports-eyewear design, activity-tracking algorithms, and augmented-reality optics. To learn more, visit formswim.com.

Everfit is on a mission to build the most powerful but easy-to-use platform for Personal trainers and Gyms. Our goal is to elevate personal training with a seamless cloud platform and build a marketplace to bring personalized fitness to the masses. We are looking for people passionate about fitness and excited about branding and marketing to join us on this journey. Our founders are based in San Francisco, but we have a distributed team of advisors, engineers, and designers working together from New York, Boston, UK, and Vietnam.

Working to create a vibrant community and inspire people to run. Through our Community & Youth Initiative, weekly run clubs, and road races, BRR is committed to empowering runners to achieve their goals. MISSION To foster and support an inclusive Greater Boston running community by creating an open, accessible, and welcoming environment for athletes of all backgrounds and experience levels across the region. VISION We envision a vibrant ever-growing Boston running organization that brings together runners of all experience levels and strive to unite runners in their love for the sport. BRR foresees an encouraging running environment that highlights local causes and organizations while promoting solidarity among runners who are like-minded in their training and who can help one another grow as athletes, leaders, and community members.

Solo60 was founded in 2019 by Ben Alderton, a successful personal trainer fed-up of contracts, the rising rates of the big box gyms and who desired his own space. Professionals are forced to pay high rents, only to be trapped at one location and have no flexibility with how they run their businesses or how they look after their clients. Whilst members are stuck in monthly or annual contracts only to be met with overcrowded spaces and unwelcoming environments. These issues cause 80% of fitness professionals to fail in 2 years and £558m to be wasted in unused memberships every year in the UK alone.