- B2C
- Growth StageExpanding market presence
FORM careers
Founded in 2016 in Vancouver, Canada, FORM is the sports technology company behind the FORM Swim Goggles, a pair of premium swim goggles with a see-through, augmented-reality display that delivers performance metrics in real time.
Our founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. His previous company, Recon Instruments, introduced the world’s first smart eyewear for sports in 2010 and was acquired by Intel in 2015. FORM employs many of the people from that original team, leveraging decades of combined expertise in sports-eyewear design, activity-tracking algorithms, and augmented-reality optics.
To learn more, visit formswim.com.
Our founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. His previous company, Recon Instruments, introduced the world’s first smart eyewear for sports in 2010 and was acquired by Intel in 2015. FORM employs many of the people from that original team, leveraging decades of combined expertise in sports-eyewear design, activity-tracking algorithms, and augmented-reality optics.
To learn more, visit formswim.com.
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Founder Recon Instruments (acquired by Intel '15), Advisor and mentor to many Vancouver based startup co's.
Valuation
$0
Funded over
1 round
Latest round
Series A (Apr 2020)
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