Top Fitness Startups in 2027

Solo60 was founded in 2019 by Ben Alderton, a successful personal trainer fed-up of contracts, the rising rates of the big box gyms and who desired his own space. Professionals are forced to pay high rents, only to be trapped at one location and have no flexibility with how they run their businesses or how they look after their clients. Whilst members are stuck in monthly or annual contracts only to be met with overcrowded spaces and unwelcoming environments. These issues cause 80% of fitness professionals to fail in 2 years and £558m to be wasted in unused memberships every year in the UK alone.

Built around your body. Planned around your life. Luna is a health intelligence company. Our wearables and LifeOS platform build a working model of your body, and turn it into a plan for your day. Luna Ring and Luna Band read continuous biomarker signal, from sleep and recovery to heart rate variability, circadian phase and menstrual cycle. LifeOS combines that with your nutrition, supplements, blood panels and daily context to build a plan for your day: what to do, and when to do it. Luna ships to 150+ countries, and our work has been recognised by the global tech press and international design and innovation awards. We're grounded in science, driven by data, and occasionally powered by questionable coffee choices. But above all, we’re united by a shared mission: to reimagine how wearable tech can help people know themselves better and push their potential further.

Orangetheory Fitness is a trendsetting franchise fitness organization with 350+ locations open in the US and Canada and over 300+ new fitness studios under development nationally and internationally. We are currently seeking qualified Sales Associates at our studio location in Pointe-Claire, right across from Fairview mall. At Orangetheory Fitness, we often refer to the Sales Associate role as Program Specialists or “Orange Ambassadors.” We use Program Specialist because we do not promote “selling” Orangetheory Fitness, our goal is to share an experience with our customers. We introduce people who are looking to better themselves to a tried and proven program that delivers results. For more information, please visit orangetheoryfitness.com to learn how we use scientifically-proven concepts to push bodies to their best. This workout helps build strength, increase energy, surpass workout plateaus and tone and shape your body like nothing else.

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At Bevel, we’re on a mission to extend the universal health span. The first product we are building is a mobile app that connects your health data across different platforms to help you track and monitor various parts of your life, such as sleep, recovery, and activity levels. We’re a small team of builders and creatives based in NYC. We are extremely passionate about our craft and view Bevel as part of our life’s work. We care deeply about maintaining harmony in all aspects of life and know when to work hard and when to take breaks.

For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health, and fitness. With 200 health clubs open or in development, Retro Fitness is one of the fastest growing High Value-Low Price franchises in the United States. With a new executive leadership team led by former Starbucks executive, Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of services including real estate site selection, training, in-club support, marketing services, and operations to deliver a turnkey and operational solution.

Be Golden is an early stage, YC-backed, female-founded health tech start-up that helps people measure and manage their inflammation levels. Chronic inflammation impacts a variety of health issues from IVF failure, to IBS, to cancer and heart disease. This is a great opportunity to get in at the ground floor and build out a new category of health tech product. If you are a builder excited about creating delightful and unique digital health experiences, come join us! *How the product works* Customers use at home finger prick blood testing and a digital platform to help manage inflammation levels via lifestyle choices. We are building out a web application to help people track their biomarkers and activity data to lower their inflammation levels and improve their health.

How It Works: Clients interact over text with in-house coaches and get non-stop support to improve their nutrition, exercise and lifestyle habits: agreeing weekly goals, asking questions anytime, getting feedback on progress and discussing pain points. Our coaches provide proven behavioural support which can’t be automated. Our tech automates key coaching practices to streamline human time and to ensure remaining human tasks can be performed by more affordable, Fitmate-certified coaches. Each coach can thereby superscale a client base who otherwise can’t afford this service, whilst providing personalized support & accountability never experienced before. Outcome: Fitmate clients pay 80% less to access behaviour change support provided by human coaches, are 8x more likely to retain and 2x more likely to lose weight compared to weight loss apps and similar.