Top Fitness Startups in Europe

Zwift is the app that makes indoor training fun. Connecting cyclists and runners around the world, Zwift mixes the intensity of training with the immersive and engaging play of gaming. Ride or run virtual worlds with a community that motivates you at every mile. You'll get faster and stronger and have a blast doing it. You can become the undisputed king or queen of the mountain, leave your competitors in your wake to become the sprint jersey holder, or simply join your friends for a leisurely run on a Sunday morning. Launched from the sunny beaches of Long Beach, CA., the Zwift community is active in 195 countries and growing. We’re endlessly positive, relentlessly inventive, and always looking to improve... wanna join?

Strava is Swedish for “strive,” which epitomizes our attitude and ambition: We’re a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world. Every day, we’re searching for new ways to inspire athletes and make the sports they love even more fun. But it’s not only about achieving – we’re an inclusive team, dedicated to elevating each other and the members of our community. That balanced approach has helped us revolutionize our industry, and we’re just getting started. Millions of athletes are on Strava, millions more will come. When you’re ready for a challenge and a team that will support you along the way, join us.

Founded in 2013, ClassPass is the leading membership to the world’s largest fitness network. With over 8,000 partners in 39 cities worldwide, ClassPass provides members a variety of fitness experiences to choose from, including yoga, cycling, Pilates, barre, running, strength training, dance, sports, videos and more. Recognized as one of Forbes's Next Billion Dollar Startups, ClassPass leverages proprietary technology to dynamically merchandise and surface over a million fitness classes for a seamless booking experience that facilitates discovery.

Kitman Labs is the intelligence platform provider for elite sports teams. Founded in 2012 with the vision to fundamentally change how the sports industry uses data to achieve on and off-field success, Kitman Labs has consistently set the standard for innovation, data integration, design, and analytics. With over 50 Performance Experts with backgrounds in coaching, medical, sports science, and data science, Kitman Labs provides unparalleled expertise and support. Over 700 elite teams across the NFL, NHL, MLB, NCAA, English Premier League, La Liga, Serie A Bundesliga, Pro14, Premiership Rugby, and Japan's Top League use the company’s platform to optimize the performance, health, development and financial potential of over 200,000 athletes worldwide. Our customers include Chelsea FC, Portland Timbers, New Jersey Devils, Bayer Leverkusen, Aston Villa, The Premier League, IMG Academy, University of Colorado, and many more. As part of the company's mission to support the industry's shift to intelligence-driven decision making, Kitman Labs has acquired two companies in the last 18 months - The Sports Office and Presagia Sports. Both acquisitions extended the company's market and data leadership positions. The company has a presence in the United States, Ireland, United Kingdom, Central Europe, Australia and Japan. For more information visit: kitmanlabs.com

OneFit was founded in 2013 in The Netherlands by Serge Brabander and Camille Richardson. Two guys who liked going to the gym but got bored being signed up at the same place. They believed that workouts should adjust to the flexible schedules of modern city life and be more diverse, easy and fun.

Peloton is the leading interactive fitness platform globally, with a passionate community of more than 7 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. Consumers can access the Peloton library with thousands of live and on-demand classes at the gym, at home, on the road, or wherever they choose to move, through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Guide, and Peloton App on any iOS or Android device and select smart TVs. Through Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises also have access to the Peloton platform and select Peloton products for their teams and customers. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness Instructors.

The way we design and create electronic devices has been the same for decades, bundles of on/off switches and sensors underneath plastics, limiting the products to be flat, rigid and uninspiring to use, and producing tons of electronic waste. In fact, out of 32 billion dollar worth of touch interface products that were produced in 2022, 5/6 of the production costs go straight to the assembling process due to the overloaded sensors inside. We are able to solve this problem by turning normal plastics into smart sensing surfaces through smart structural engineering and machine learning software methods. It detects not only if you are touching but where and how you are touching. It provides highly accurate pressure signals and it can be moulded to any 3D shape that facilitates a wide range of interactions.

We are building SOLO — a platform designed to help people connect through sports and activities. Whether you're looking for a tennis partner, a padel match, or simply someone to go for a run with, SOLO helps you find like-minded people near you. Our mission is to eliminate the frustration of wanting to play or train and having no one to do it with. We aim to foster real-world connections through shared interests, promoting physical activity, inclusion, and community. SOLO is not just for athletes: it's for anyone who doesn't want to be alone in their free time. We also offer verified accounts for trainers, coaches, and referees, integrating professional support and payment management.