Top Tech Startups to Work For in 2027

BetterUP is the first mobile platform that provides evidence-based personalized coaching to boost your confidence and performance at work. We like to think of it as “executive coaching for everyone.” The app provides 1-on-1 coaching and bite-sized learning to build personal and professional skills like managing stress, increasing concentration, engaging with peers, and honing your competitive advantage. As Millennials increasingly enter the workplace, the demand for coaching will continue to grow. They are the most stressed generation and are not receiving the support they want. Over 75% of Millennials wish their manager was more of a coach. They are seeking coaching that's proven, affordable, and optimized for their busy, on-the-go lifestyle. We teamed up with behavioral scientists, psychologists, health experts, Navy SEALs, Olympic medalists, and executives to pioneer a new breed of business coaching, one rooted in evidence-based science that is highly accessible.