Top Beauty Startups in 2024

Thrive market is an ecommerce marketplace delivering responsible, top-quality consumer products nationwide. our marketplace operates using a membership-based model. the $60 annual fee unlocks access to a strictly vetted lineup of every kind of household essential—from fair trade coffee to organic toothpaste—at member-only prices. the membership fee coupled with thrive market’s purely online presence allows for control over the supply chain and prices, which means members get the products they value at an actual value. thrive market is an online, membership-based market making the highest quality, healthy and sustainable products available for every budget, lifestyle, and geography.

The Suite Service is a company dedicated to transforming accessibility in the haircare industry. Founded on the belief that no one should have to travel 100 miles just to get their hair done, we focus on bridging the gap for communities that are often overlooked by mainstream haircare providers. We specialize in partnering with collegiate and corporate institutions located in what we call "Black hair deserts"—areas where there are few or no salons equipped to handle curly, coily, and kinky hair textures. Our mission is to make quality haircare accessible to everyone, regardless of where they live or work. By organizing on-site haircare events, sourcing experienced stylists and barbers, and managing every aspect of the appointment process, we help institutions create more inclusive environments for their community members. We’ve successfully hosted events across multiple states, earning the trust of both our institutional clients and the individuals they serve. As we continue to grow, we’re focused on expanding our reach, enhancing our services, and developing new ways to support the unique needs of our diverse client base. Our team is passionate, driven, and deeply committed to our mission. We value inclusivity, community, and the empowerment of those we serve. If you share our vision and are excited about the prospect of contributing to a company that is making a real difference, we’d love to connect with you.

Apothecary exists to empower your skincare journey. Take our skin quiz to receive personalized, data-driven product recommendations, test products for a month at a fraction of the price, and become a part of our community of the most informed skintellectuals on the internet.

CAZO is a conscious lifestyle brand that promotes health preservation by introducing a blend of both modern and ancient natural healing practices to your everyday routine. ​​

We provide prescription-strength skincare products online so that acne sufferers can treat their breakouts without interfering with their busy schedules. Our benzoyl peroxide cleanser has the highest active ingredient concentration available online and comes in an affordable kit format with other supplementary FDA-approved products. We are focused on millennials and gen-z, but anyone with issue-prone skin can use our product line.

We create entrepreneurship curriculums to sell to vocational schools. We are soon testing between simulations/ immersive games and pre-recorded videos.

Developed with leading dermatologists, EllaOla leverages the latest science to create safe and high quality skincare products.

Smytten is currently available on iOS and android platform as an invitation only platform and on the web (smytten.com) for all. Deep profiling of consumer is done based on a proprietary algorithm before allowing them to access the app. Once in, consumer has the luxury to discover and try premium products. In addition, can buy the products as well. Hence offering seamless pre-purchase to purchase journey to the consumer. The product is equipped with an intelligent predictive behavioral model that decides the user’s interest and affinity continuously and curated the products in the feed accordingly. There is work in progress on machine learning algorithms and AI enabled chat bots for a more immersive consumer experience on the platform. Also the platform is integrated with native advertising engine that pushes ads in the user feed in a non intrusive way.

Nykaa has emerged the Number One Beauty destination in India with a million happy customers depending on us not just for their favourite brands but also for advice, updates and expert tips on how to look and feel gorgeous always! With 650+ curated, well priced and 100% genuine brands and 60,000 SKU’s, Nykaa prides itself for offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men. We aim to please, going to the farthest corners of the country to reach you! Today Nykaa ships to more than 30,000 zip codes using the services of leading and reliable courier companies.