- Growth StageExpanding market presence
Smytten careers
Smytten is currently available on iOS and android platform as an invitation only platform and on the web (smytten.com) for all. Deep profiling of consumer is done based on a proprietary algorithm before allowing them to access the app. Once in, consumer has the luxury to discover and try premium products. In addition, can buy the products as well. Hence offering seamless pre-purchase to purchase journey to the consumer. The product is equipped with an intelligent predictive behavioral model that decides the user’s interest and affinity continuously and curated the products in the feed accordingly. There is work in progress on machine learning algorithms and AI enabled chat bots for a more immersive consumer experience on the platform. Also the platform is integrated with native advertising engine that pushes ads in the user feed in a non intrusive way.
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Siddhartha Nangia
Swagata Sarangi
Co-Founder of Smytten, Prior to starting up worked with global giants like Google, McKinsey & Unilever. MBA from Indian School of Business, Hyderabad.
Valuation
$0
Funded over
1 round
Latest round
Series B (May 2022)
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