Top Tech Startups in United Kingdom in 2027

AI has made the routine parts of marketing almost free — anyone can generate a campaign, a brief, an ad in seconds. What it can't hand you is judgement: knowing which decision is the right one, and why. That's the skill that still separates good marketers from the rest, and it's the one universities struggle to teach. Novela teaches it through simulation. Students step into realistic versions of platforms like Google Ads and Meta, run real campaigns for fictional brands, make decisions and live with the consequences — building judgement through practice instead of memorising theory. An AI copilot works alongside them, the way it will in their actual careers. And it's working. More than 50 universities use Novela today, including Columbia, Northwestern Kellogg, Oxford, Imperial and INSEAD. We're a two-founder company, profitable, and growing fast — and we're now hiring beyond the founders for the first time. The hard problems we're working on: how do you teach a skill that can only be built by doing? How do you make a simulation realistic enough that practitioners respect it and students genuinely learn from it? And how does a small team serve hundreds of professors around the world without losing the quality that got us here? If those are the kinds of problems you want to spend your time on, we'd like to meet you.

Early-stage startup.

Turn missed calls into customers. Even million-dollar call centers lose 10-30% of revenue to abandonment. Worforce.ai captures this revenue – while cutting costs 50-80% – by answering every call with AIs. Key Features of workforce.ai Include: 24/7 AI Availability: Never miss a call again. Workforce.ai ensures round-the-clock customer service, so your business stays responsive anytime, anywhere. Real-time Conversations: With the power of proprietary models, Workforce.ai eliminates latency, providing users with seamless, natural dialogues, mirroring face-to-face conversations. Self-serve Options: Say goodbye to tedious manual setups. With Workforce.ai, users can effortlessly upload any number of existing recordings or call transcripts, streamlining the setup process. Task Flexibility: We understand that your business relies on multiple tools and systems. That's why Workforce.ai seamlessly integrates with your favorite apps and platforms to perform tasks directly through these integrations.