Top Tourism Startups in 2026

GetYourGuide is an online booking platform for tours, attractions and activities. We have signed up more than 500 suppliers, who use our content management system to create, administer and sell their products on the web. See: getyourguide.com (B2C website) and getyourguide.com/en/supplier/info.php (Supplier CMS).

Sonder is revolutionizing hospitality through innovative, tech-powered service and inspiring, thoughtfully designed accommodations combined into one seamlessly managed experience. Officially launched in 2014 and headquartered in San Francisco, Sonder is making a world of better stays open to all with a variety of accommodation options — from rooms to suites and apartments — found in 35 cities spanning eight countries and three continents. Sonder’s innovative app empowers guests by making self-service features and 24/7 on-the-ground support just a tap away. From simple self check-in to boutique bathroom amenities, we bring the best of a hotel without any of the formality.

Placemakr is a venture-backed startup on a mission to change the future of hospitality and home. With properties in three cities (and many more coming!) we operate a platform that allows buildings to blur the line between hotels and apartments. Our platform is an all-in-one solution which includes property operations, customer acquisitions, and the tech stack to operate with more flexibility than any other company in the market. Our tech-enabled buildings create a one-of-a-kind guest experience and tremendous value in the underlying real estate. Whether a guest or resident is with us for three days or three years, these are more than just spaces to spend the night—they are a place to call home. Our property team members focus on bringing our business to life at each of our buildings with a focus on execution, and resident and guest experience. Our non-property team members focus on supporting property execution and the evolution of the other areas of the platform. The non-property roles are remote-first with the option to work out of our DC or SF offices. We think in-person collaboration and bonding is extremely important, so our remote-first team members participate in quarterly in-person retreats with their teams at various locations across the U.S.

We power activities and attractions in every corner of the globe. Founded in Hawaii in 2013, FareHarbor is the leading booking platform for tours, activities, and attractions. We believe in better software—a product that makes businesses more productive and profitable, and we're unapologetically excited about this industry; all 550+ of us. We're a modern team distributed across 8 offices in the US, Sydney, and Amsterdam. We're always in touch in all the ways you'd expect, like video calls and slack rooms. We founded FareHarbor on the firm belief of doing right by our clients. So, best-in-class customer support is at the heart of everything we do. We move fast, shipping new features weekly and evolving and growing to meet our customer's unique needs. We'd love to have you on the team. You'll interact with our new and existing clients and have a direct hand in how we grow.

Agoda is one of the world’s largest online hotel and accommodation booking platforms. Founded in 2005 and now part of Booking Holdings, we offer travelers a fast, easy way to book hundreds of thousands of properties in almost every country on earth. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter than almost anyone out there. From our beginnings as an e-commerce start-up based in Singapore in 2005, we have grown to offer a global network of 2 million properties in more than 200 countries and territories worldwide.

At Natural Habitat Adventures, we believe we have a crucial responsibility to help protect our natural world, and that conservation and exploration go hand in hand. Since 1985, Nat Hab has delivered life-enhancing nature and wildlife experiences to small groups of passionate explorers. We combine an innovative approach to travel, personal attention to detail, and industry-leading sustainability practices to provide intimate encounters with Earth's wildest places. Our mission is conservation through exploration—protecting our planet by inspiring travelers, supporting local communities and boldly influencing the entire travel industry. In collaboration with World Wildlife Fund, our conservation travel partner, we've developed innovative and exclusive itineraries in remote places largely inaccessible to tourist crowds. Our Expedition Leaders are the most highly trained naturalist guides in the industry, sharing expert interpretation along with personal attention to each traveler. And our distinctive lodgings are integral to a matchless nature immersion, offering proximity to wildlife and exceptional comfort in an unobtrusive context. Averaging just nine guests, our groups are the smallest in the industry, facilitating quiet opportunities for close-up, meaningful interactions with wildlife. Our passion is to help travelers rediscover their connection to the natural world, while protecting it in the process. Nat Hab caters to a distinct kind of guest: one who shares our love for this planet, who is a seeker of life-affirming experiences, and who considers nature home—where you go to feel your most connected, inspired and alive.

Founded in 1929 as an educational institution, The Museum of Modern Art (MoMA) is dedicated to being the foremost museum of modern art in the world. Through the leadership of its Trustees and staff, The Museum of Modern Art manifests this commitment by establishing, preserving, and documenting a permanent collection of the highest order that reflects the vitality, complexity and unfolding patterns of modern and contemporary art; by presenting exhibitions and educational programs of unparalleled significance; by sustaining a library, archives, and conservation laboratory that are recognized as international centers of research; and by supporting scholarship and publications of preeminent intellectual merit. Central to The Museum of Modern Art's mission is the encouragement of an ever-deeper understanding and enjoyment of modern and contemporary art by the diverse local, national, and international audiences that it serves. In sum, The Museum of Modern Art seeks to create a dialogue between the established and the experimental, the past and the present, in an environment that is responsive to the issues of modern and contemporary art, while being accessible to a public that ranges from scholars to young children.

SOLEQ.travel’s Financial Support SOLEQ.travel is a well-established tour operator based in Quito, Ecuador, specializing in customized and sustainable travel experiences. Our company has grown through reinvestment in the business, ensuring financial stability and a long-term sustainable approach. Has SOLEQ.travel received funding? To date, SOLEQ.travel has not received significant external funding. Our operations have been sustained through responsible management of revenue generated from our tourism services, ensuring a solid and self-sustaining financial structure. Key Investors and Partners Instead of relying on external investors, SOLEQ.travel focuses on building strategic partnerships with local operators, indigenous communities, conservation projects, and sustainable enterprises. These collaborations allow us to offer authentic, low-impact experiences aligned with our values of responsible tourism.