Top Sports Startups in 2027

What we believe.. We believe life is about socialising & smiling more. Face to face. Every day. Every week. Facebook feeds don’t count. We believe humans should be more active. Not because we’re told to but because we enjoy how it makes us feel. We believe sharing team experiences gives us all a stronger sense of belonging & purpose, in a world with less and less. We believe we’re all just over-evolved apes with mobile phones stuck to our noses. We believe salvation can be found in social sports & team events. So that’s what we spend our days delivering.

ReviewMyCoach is building the trust layer for sports. Every year, millions of athletes and parents choose teams, clubs, and programs based almost entirely on word of mouth, reputation, or limited information. Coaching quality plays one of the biggest roles in an athlete’s development, yet there is currently no centralized, transparent way to evaluate coaches across youth, high school, and college sports. We are solving this by creating a platform where athletes can leave reviews and feedback on their coaches—similar to RateMyProfessors, but built specifically for sports. The goal is to bring accountability, transparency, and better decision-making into the athlete development and recruiting process. The product is already live with a working website, an initial database of ~50,000 coaches, and early users and reviews on the platform. We are currently in the early-stage growth phase, focused on improving the product, expanding the dataset, and driving user adoption. Long term, ReviewMyCoach aims to become the standard platform athletes use when choosing coaches, teams, and programs—while also providing value to organizations, recruiters, and the broader sports ecosystem. This includes potential expansion into recruiting tools, premium insights, and data-driven decision-making for athletes and families. We are building in a massive, underserved market with no dominant player, and the opportunity to define an entirely new category within sports technology.

Today, Fulltrack AI is the official tracking app of Cricket South Africa and is trusted by 30+ professional teams across the globe, including the England & Wales Cricket Board, Rajasthan Royals (IPL), Cricket Victoria, county teams, IPL franchises, and BBL teams. More than 3 million users across 157 countries rely on Fulltrack AI to organise training, analyse performance, and improve faster. Fulltrack AI is an American sports technology company using AI and Computer Vision to modernise cricket performance analysis. Built by engineers from Harvard and MIT, the platform transforms a smartphone into a powerful analytics tool, making elite-level insights accessible to players and coaches worldwide. Founded in 2020, and backed by leaders from Harvard Management, Salesforce India, and the European Cricket League, Fulltrack AI is focused on redefining sports analytics and raising performance standards globally.

We are building machine learning models to analyze football matches played recreationally.