Content Strategist - Finance

About BharatFD

BharatFD, a pioneering digital marketplace founded by IIT D – IIM A Alumnus, is dedicated to transforming India's Fixed Deposit (FD) landscape. By simplifying the process of comparing and booking FDs and their derivative products, we aim to bridge gaps in awareness, accessibility, and customer acquisition within the FD market. Join us in our mission to revolutionize financial investments and help millions achieve financial stability and growth.

Position Overview

We're seeking a Financial Content Strategist who can transform complex financial concepts into engaging, accessible content that builds trust and drives action. Your role will bridge the gap between financial expertise and everyday investors, helping millions make informed decisions about their savings. If you're passionate about democratizing financial knowledge and can craft compelling narratives around FDs and investment products, we want you on our team.

Key Responsibilities

Develop and execute a comprehensive content strategy aligned with our product roadmap and market opportunities
Create educational content that simplifies FDs, bonds, and other investment products for diverse audience segments
Produce high-impact content across platforms (blog, social media, app, website) that drives user acquisition and engagement
Lead the creation of trust-building content series featuring expert insights, user success stories, and market analysis
Ensure all content adheres to SEBI/RBI guidelines while maintaining engagement and clarity
Monitor content performance metrics and optimize strategies based on data insights
Collaborate with product and marketing teams to create compelling product descriptions and marketing materials
Stay updated with financial market trends and regulatory changes to inform content creation
Analyze research data to identify trends, patterns, and opportunities for product and service improvement

Qualifications

Education:

Master's degree in Finance, Economics, Business, or Mass Communication (preferred but not compulsory)

Experience:

3+ years of experience in financial content creation or fintech marketing.
Proven track record of growing financial communities on social media
Experience in regulatory-compliant financial communication

Skills

Deep understanding of Indian financial markets and investment products
Excellent storytelling abilities with focus on financial concepts
Strong understanding of SEBI/RBI communication guidelines
Experience with content management systems and social media platforms

What We Offer

Annual Compensation: ₹7 lakhs – 9 lakhs based on experience.
Hands-On Experience: Gain invaluable experience in a fast-growing fintech startup.

How to Apply

Interested candidates are encouraged to submit their resume along with a brief paragraph highlighting their relevant experience and any additional documents (if applicable), to [email protected]. Please use the subject line “Content Strategist - Finance – [Your Name]” with - Your resume, Portfolio of financial content pieces, Links to social media handles you've managed (if any), Two LinkedIn posts from other authors (that you believe are relevant along with the 1-2 lines of reasoning for the choice).