Digital Marketing and Sales Intern

What is it about?

Build the brand & bring sales growth for company’s toys and games products across variety of online and offline channels

What will you be doing?

• Develop and execute strategies to drive traffic and conversions on the company’s website. This includes optimizing product listings, managing promotion, ads, and leveraging SEO and content marketing.
• Manage and optimize the Amazon storefront, including product listings, PPC campaigns, and inventory management.
• Identify and manage additional e-commerce platforms relevant to the target market.
• Ideate and create content in various forms like Audio, video, graphics and text.
• Develop and implement a strategy to identify, engage, and manage relationships with potential dealers and distributors.
• Explore opportunities and develop strategies for selling to schools and other institutions. This involves creating tailored pitches, establishing partnerships, and negotiating contracts.
• Help define and communicate the brand’s value proposition across all marketing channels.
• Plan and execute digital marketing campaigns, including social media, email marketing, and online advertising on various channels and platforms.
• Conduct market research to understand customer needs, competitive landscape, and industry trends.
• Track sales performance across different channels and provide regular reports on metrics such as sales volume, conversion rates, and ROI on marketing activities.
• Collaborate with the product team to understand product features, benefits, and USPs to effectively communicate these to potential buyers.

Essential skills

• Strong understanding of digital marketing, SEO, PPC, and content strategies. Excellent communication, negotiation, and relationship-building skills.
• Ability to analyze sales data and market trends to make informed decisions.
• Comfortable working in a dynamic startup environment and willing to wear multiple hats.
• Ability to use tools of graphics, video, photography and other content creation.
• Proven experience in sales and marketing, e-commerce, toy industry, Amazon and other e-commerce platforms is a great plus.