Digital Marketing Lead

About Credit Dharma:
Credit Dharma aims to make home buying transparent, affordable and faster by simplifying and modernising the process of obtaining Home Loans. Credit Dharma assists homeowners get Home Loans for Purchase, Balance Transfer for Savings, and Loan Against Properties for additional funding from leading Banks & HFC’s. We are a dynamic team committed to building the best and most trusted Home Financing Provider in India. Founded by early members of Groww, we are a well funded startup with over $4M in funding from India’s top investors.

https://creditdharma.in

Role Summary:

We are seeking a Growth Manager with 3-5 years of experience with a specialisation in Performance or Content Marketing, ideally in the fintech or proptech industry. The ideal candidate will have a proven track record of driving growth and engagement through targeted digital campaigns. The candidate should also have an understanding of brand building and organic channels.We highly value candidates with hands-on experience in 0-1 Journeys, where agility, innovation, and a robust culture of experimentation is key.

Key Responsibilities:

• Build, plan and implement a comprehensive digital marketing strategy aligned with the company's overall goals and objectives.
• Plan and execute digital marketing campaigns across multiple channels, including PPC,SEO, SEM, social media, and email marketing.
• Collect and analyse data from various digital marketing channels to measure the effectiveness of campaigns, identify trends, and make data-driven decisions to increase website traffic, generate leads.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV
• Collaborate closely with the Organic Growth team to develop and execute coherent, integrated strategies that enhance both paid and organic channels.
• Strengthen brand building initiatives
• Stay updated with the latest trends and best practices in digital marketing and performance metrics.

Qualifications:

• 3-5 years of digital marketing experience, with a strong background in Meta,Google, and affiliate channels.
• Hands-on experience in 0-1 Journeys, where agility, innovation, and a robust culture of experimentation is key.
• Experience in Content Marketing, SEO.
• Proven ability in brand building, strengthening organic channels, and effectively collaborating with Organic Growth teams.
• Experience in virality loops and understanding of the lending or real estate sectors is highly desirable.
• Excellent analytical skills with a focus on performance metrics.

What We Offer:

Opportunity to work in a fast-growing startup with a dynamic team.
Competitive salary and performance incentives.
Professional growth and career advancement opportunities.