Director of Marketing

About Census 🔁

Census is the first Data Activation platform built on your warehouse. Sync 360° customer data to 200+ business tools today with Reverse ETL. Empower marketing teams to build dynamic audiences with a no-code segment builder.

Census is how data teams at companies like Canva, Figma, Rippling, Carta, and Notion build better business operations.

Backed by a16z , Sequoia, Tiger Global & Insight; we're a hybrid team headquartered in San Francisco that loves taking annoying problems most people avoid and building elegant solutions for them. We believe that data should be used for more than just making charts. This is why we invented integrations that work directly from cloud data warehouses.

As the Director of Marketing at Census, you'll be at the forefront of driving our B2B customer acquisition and revenue growth. You'll develop and execute experiments and programs to acquire more Operations, Data, and Growth users and drive feature adoptions.

You'll work closely with our product, Sales, Operations, and data teams to optimize our customer journey with North Star's metrics of New Users Acquisition and Org Activations.

🔑 Key Responsibilities

• Design and implement data-driven growth strategies to accelerate customer acquisition and revenue growth for our B2B segments

• Develop and manage partnerships, affiliate programs, and other scalable growth channels to drive top-of-funnel growth

• Collaborate with Product, Data Science, and Engineering teams to optimize the self-serve customer journey and improve conversion rates

• Analyze customer data to identify trends, opportunities, and pain points, using these insights to inform marketing strategies

• Lead cross-functional initiatives to launch new growth experiments and optimize existing channels

• Own and optimize marketing budget allocation to maximize ROI across global markets

• Create compelling, personalized marketing campaigns that resonate with our target B2B audience

🎯 Is this you?

• 5+ years of experience in B2B growth marketing, with a proven track record of driving user acquisition and product adoption

• Excellent written and verbal communication skills, capable of inspiring teams with a clear and shared vision of success.

• Data driven and analytical, but not myopic to incremental A/B test results — can see the forest for the trees.

• An entrepreneurial and high-ownership mindset. You are comfortable handling ambiguity and rolling up your sleeves to own work streams from end to end.

• Obsession with learning about the customer, whether it’s via ad-hoc interviews, feedback, or research sprints, to better understand pain points and needs.

• A bias towards action. You understand that most decisions can be revisited and improved over time and that done is often better than perfect.

✨ Exceptional candidates will have...

• Experience in the data infrastructure or SaaS industry

• Deep understanding of marketing tech, knows the in and out of tools like Hubspot, Customer.io, Koala, Salesforce, etc.

• Fluent in SQL

• Familiarity with JS and Python. Can write ok scripts with GPT as an ally ;)

Join us at Census and help revolutionize how businesses activate their data. You'll have the chance to work on exciting projects like launching a global affiliate program for data professionals or creating a tailored onboarding experience for enterprise customers. If you're passionate about growth, data, and making a real impact, we want to hear from you!

💰Compensation

$ 150,000 - $ 220,000

Our Benefits 🏆

• Meaningful equity (we mean it!). We’re going to ask you to work hard and build an amazing company, so we are going to pay you well while we build, and set our sights on your equity having real value

• We want you to take care of yourself, medical, dental, and vision plans are heavily subsidized for you, AND for your qualifying dependents

• Investing in your future can be expensive so we want to help, their is a company match for 401K/Pensions

• Flexible work schedule & unlimited PTO

• Growing family? Amazing! 12 weeks of fully paid parental leave.

• Annual All-Hands Offsite - hangout with your work-friends and make some memories!

• All the tools you need to do your best work.

We believe the best companies bring together diversity in race, age, physical and mental ability, sexuality, gender identity, ethnicity, perspectives, and ideas. People do their best work when they feel like they are included, valued, and equal — when they feel like they belong. The Census we are building is a place where everyone brings their full selves to work knowing that they’ll be heard, championed, and supported to succeed. Come and join our Census flock! 🦩

What are you waiting for? Apply ⬇️