Marketing Operations Manager

The Role

We’re looking for a Marketing Tech & Ops expert to optimize our marketing infrastructure and drive data-driven insights for accelerated growth. You'll own our Marketo instance, collaborate across the organization, and transform campaign data into actionable strategies that power our revenue engine. This is a chance to leave your mark on a scaling company on a path to profitability/IPO by refining our execution, reporting, and overall marketing operations efficiency.

We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you, please apply!

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Campaign Execution: Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
• Own Marketo: Maintain our instance, identify improvements, and ensure optimal performance to support a robust campaign calendar
• Drive Data-Backed Insights: Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
• Optimize Lead Flow: Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
• Report on Impact: Deliver regular KPI reports and translate marketing data into insights for decision-makers
• Collaborate for Success: Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
• Creative Problem-Solving Skills: There are many ways to approach a problem, and we’ll expect you to choose the one that’s most likely to get a favorable outcome
• Champion Data Integrity: Uphold database quality standards and implement best practices across our MarTech stack

Who You Are

• Marketo & SaaS Expert: 3+ years in enterprise/SaaS marketing, with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization
• Systems Thinker: Salesforce expert, comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics
• Process-Driven Optimizer: Passionate about operational excellence, change management, and building best-in-class frameworks
• Data Translator: Can analyze campaign results and provide clear strategic and tactical recommendations to drive action
• Adaptable Team Player: Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally
• Growth Mindset: Eager to learn, adapt, and make a tangible impact on our scaling operations

Bonus Points

• Experience inheriting a Marketo instance and successfully enhancing it
• Experience with Looker/Tableau, Demandbase, Outreach, data appending tools (Apollo, Zoominfo, Clearbit), Pathfactory, Qualified, or Vidyard
• Startup experience

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off
• Company-wide Collective Pause Days

Family Support:

• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial Planning Benefit through Origin

But wait there’s more…!

• Annual Wellness Stipend to use on items that promote your overall well being
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement