PPC SEM Manager for Google Ads (AdWords) (Maternity leave backfill)

We are a veteran-owned performance marketing and e-commerce company, based in Toronto, Canada, with a small and young enthusiastic and entrepreneurial team, operating on the front lines of Google and Facebook marketing.

Our team is seeking an experienced pay-per-click Manager to oversee various Search campaigns on Adwords, and Bing; Display and Remarketing campaigns on GDN, as well as Shopping and YouTube campaigns.

What you get:
-An opportunity to work with truly global campaigns (we advertise all over the world)
-Flexibility of "freelance" work style, with the ability to work face-to-face in Toronto
-Exclusive access to some premium training materials, worth thousands of dollars

The duties will involve

• launching new campaigns and scaling the existing ones
• maintaining target ROI and meeting monthly revenue goals
• optimising bids, keywords, ads and display placements towards a Target CPA or ROAS
• regularly writing ad copy, adding text/banner creatives, testing and rotation
• keyword and display targeting research
• automating routine tasks via Adwords Rules and Adwords Scripts
• creating and updating Excel models to manage bids and automate routine tasks

You may also be trusted to lead a small team of Junior ad specialists.

The goal would be to quickly launch and aggressively scale campaigns to maximise revenues, whilst keeping the CPAs within target range, and CTRs above industry average.

***There is no requirement for SEO as we only deal with paid traffic.

Candidates who passed the following tests will be given preference:
-Google AdWords certification
-Microsoft Advertising Professional certification

Excel knowledge is an asset.

IMPORTANT
Please answer the screening questions included further in this posting when submitting a proposal:

1) How many Ads campaigns have you personally managed and what approximate budget were you responsible for?
2) Describe your results with Display and Remarketing campaigns. Be specific: cite your main KPIs achieved, such as CTR, CPA, etc.
3a) Practical scenario: you've identified 100 keywords related to the offer which is valued at $5. How would you structure the campaign(s) and what will be your bidding strategy?
3b) The campaign(s) above is doing well. What actions would you take in order to scale its results 10X?
4) What training and educational materials related to this industry (blogs, videos, podcasts, books, etc.), do you consume on a regular basis?