Digital Marketing Manager - (Mobile Apps & Web Apps)

Description:

We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

Roles and Responsibilities:

Social Media Management:

• Develop and implement social media strategies across platforms (LinkedIn, Instagram, Facebook, etc.).
• Manage daily content creation, posting schedules, and community engagement.
• Run paid social media campaigns to drive engagement, reach, and conversions.

SEO Strategy:

• Lead SEO efforts to improve organic rankings and boost website traffic.
• Conduct keyword research and optimize website content for on-page and off-page SEO.
• Monitor website health and SEO performance using tools like Google Analytics and SEMrush.
• Generate regular reports on traffic, keyword rankings, and optimization efforts.

Overseeing Design and Content:

• Oversee the creation of visual assets and ensure they align with the brand’s voice and objectives.
• Work closely with the design team to produce engaging visuals for campaigns, websites, and social media.
• Ensure all written and visual content is optimized for SEO and resonates with the target audience.
• Supervise the content team to produce blog posts, articles, and other content pieces that drive engagement.

About the candidate:

• Candidates with a background in digital marketing, communications, or a related field.
• Individuals with hands-on experience in social media management, SEO, and overseeing design and content creation.
• Applicants who can collaborate effectively across teams and are driven to deliver measurable results.
• Experience in managing digital marketing for B2B is a plus.

Required Technical Skills:

• Experience: 2+ years of digital marketing experience, focusing on social media and SEO.
• Tools: Proficiency with SEO and social media management platforms (e.g., Google Analytics, SEMrush).
• Content Creation: Strong content development and strategy skills for digital platforms.
• Design Oversight: Ability to collaborate with designers and oversee visual content.
• Analytical: Ability to analyze data, track performance metrics, and provide actionable insights.
• Project Management: Strong organizational skills to manage multiple campaigns and projects simultaneously.
• Creativity: Ability to think creatively to drive engagement and brand visibility.